GOT MILK? Fuels Sacramento With Ultimate Recovery Drink Free Chocolate Milk at the 2012 California International Marathon

SAN CLEMENTE, Calif., Nov. 30, 2012 /PRNewswire/ -- Runners taking part in the 30th Annual California International Marathon in Sacramento will be greeted with the ultimate recovery drink at the finish line: chocolate milk.  On Sunday, Dec. 2, from 8 a.m. to 1 p.m., the California Milk Processor Board (CMPB), the creator of GOT MILK?, will welcome runners in front of the State Capitol with free chocolate milk to refuel and replenish their muscles.  Studies show that chocolate milk has unique benefits when consumed after endurance exercises[1] and competes effectively with commercial sports drinks.

"Low fat or nonfat chocolate milk is a simple, effective and scientifically proven refuel beverage," says Dr. Wendy Bazilian, Registered Dietitian and author of The SuperFoods RX Diet.  "Chocolate milk has the right three to one carbohydrate to protein ratio that helps replenish muscles, which take a beating during strenuous exercise."

This year's California International Marathon will host over 13,000 participants of all ages who will take part in a variety of races including the maraFUNrun, Fitness walk, relay run and the ultimate 26.2-mile marathon.

"Refueling with chocolate milk should be a part of every athlete or workout enthusiast's post-exercise ritual," says Steve James, executive director of the CMPB.  "We're excited to refuel and meet the dedicated athletes at this year's races." 

For more information about the benefits of milk and chocolate milk visit www.gotmilk.com.

About the California International Marathon (CIM)
The California International Marathon (CIM) was established in 1983 and will celebrate its 30th Anniversary this year.  The CIM is the premier event of the Sacramento Running Association (SRA), with an annual participation of over 8,500 marathon runners, 1,000 relay teams and 2,000 participants in the MaraFUNrun. The SRA, a 501(C)(3) nonprofit, was originally organized with the mission of bringing a world class running event to the Sacramento area.  As the SRA has grown, so have its beneficiaries, which now include the development of youth fitness programs, an elite level program for runners with Olympic potential, and the continued development and improvement of running venues. 

About the CMPB
The California Milk Processor Board was established in 1993 to make milk more competitive and increase milk consumption in California. Awareness of GOT MILK? is over 90% nationally and it is considered one of the most important and successful campaigns in history.  GOT MILK? is a federally registered trademark that has been licensed by the national dairy boards since 1995.  The CMPB's Spanish-language campaign began in 1994 using the tagline "Familia, Amor y Leche" (Family, Love and Milk).  The TOMA LECHE (Drink Milk) campaign replaced it in 2006, following a growing trend in Hispanic food advertising that uses wit and humor to reach audiences.  GOT MILK? gifts and recipes can be viewed at www.gotmilk.com and www.tomaleche.com.  The CMPB is funded by all California milk processors and administered by the California Department of Food and Agriculture.

[1] "Chocolate Milk and Endurance Exercise Recovery: Protein Balance, Glycogen, and Performance"

http://journals.lww.com/acsm-msse/Abstract/2012/04000/Chocolate_Milk_and_Endurance_Exercise_Recovery__.15.aspx

SOURCE The California Milk Processor Board



RELATED LINKS
http://www.gotmilk.com

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

 

PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.