Grace Adele™ Takes the Guesswork out of Great Style
Scentsy, Inc.'s newest brand is a five-step style system for accessories
MERIDIAN, Idaho, Aug. 1, 2012 /PRNewswire/ -- Scentsy, Inc., a rapidly growing, international party-plan company, today announced the launch of its newest brand, Grace Adele—a style system of accessories, including handbags, clutches, wallets, clip-ons and jewelry, that gives every woman a personalized look and effortless style in five easy steps.
The Grace Adele Style System™ is a step-by-step process that lets women create a designer look all their own using mix-and-match accessories organized around color. The trademark-pending style system guides women through five steps to customize and coordinate their fashion accessories: 1) Pick My Color 2) Choose My Bag 3) Add My Clutch 4) Style My Bag, by adding clip-ons and accessories and 5) Style Me, which finishes the look with coordinating scarves and jewelry.
"We wanted to find a way to help women look great while making style stress-free," said Scentsy, Inc. President and co-owner Heidi Thompson. "That is the inspiration behind Grace Adele—helping women feel confident about their style choices while making it easy and effortless."
Each Grace Adele handbag features a pocket on the outside designed to display a Grace Adele coordinating clutch, which gives the bag added style. Women can choose from six different clutches in seven colors to give the same base bag a whole new look and change their style at a moment's notice.
Grace Adele handbags are also designed with an Intelligent Interior™ that keeps the bag neatly organized with inside pockets for Grace Adele accessories including a wallet, makeup bag, and notebook, as well as space for a cell phone and keys.
"Grace Adele makes beautiful and smart design easy," said Scentsy, Inc. CEO and co-owner Orville Thompson. "No other brand offers a style system where women can create great designer looks by following a few simple steps."
Scentsy, Inc. executives worked with international designers to create the Grace Adele fall collection which includes high-quality, faux-leather bags available in five styles and seven colors, faux-leather clutches available in six styles and seven colors, and premium leather bags and clutches available in four colors. Grace Adele also offers accessories to enhance every handbag, along with beautiful scarves, and complementary jewelry.
Grace Adele products can be purchased from Grace Adele Consultants in the United States, Canada, Puerto Rico, and Guam beginning Aug. 1, 2012. To view the entire Grace Adele product offering and to find a Consultant, visit www.graceadele.com.
About Grace Adele
Grace Adele is a style system designed to give women a step-by-step process for creating great looks and personalized style. With a choice of handbags, clutches, jewelry, scarves, and other style accessories available in a mix-and-match system based on color, Grace Adele takes you from the morning dash out the door to a fashionable night on the town. Grace Adele is owned by Scentsy, Inc., a rapidly-growing, international party plan company dedicated to creating a social shopping experience that gives Consultants and customers variety, value, and a level of personalization they can't find anywhere else. Grace Adele products are sold through a network of Independent Consultants running home-based businesses in the United States, Puerto Rico, Guam, and Canada. To learn more about Grace Adele, please visit www.graceadele.com.
SOURCE Scentsy, Inc.
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