LAGUNA BEACH, Calif., Aug 1, 2016 /PRNewswire/ -- Direct response leader IDR Productions will use its background in beauty marketing to launch new client Grace Kelly Beauty this summer. The upcoming makeup company looks to revolutionize how women view skincare and makeup by creating Flawless, the first organic airbrush makeup line.
Grace Kelly Beauty is an emerging company that aims to make in-home airbrush makeup accessible to women of all skin types and ages. The new Flawless line boasts natural ingredients with benefits such as anti-aging and anti-acne properties that customers can safely sleep in. Grace Kelly Beauty has teamed up with IDR Productions for all pre and post-launch video marketing. IDR Productions has seen commercial success in its beauty campaigns for De Odor Works, Skintini, and EZ Curler.
"Beauty is my passion," said Kelly Burke, CEO and Executive Producer of IDR Productions. "I love this product and can't wait for the world to love it, too."
Launching Grace Kelly Beauty will add even more notoriety and diversity to IDR Production's well-established success within the health and beauty realm. Grace Kelly Beauty believes IDR Productions' savvy will translate to paramount launch success to usher in a new era of beauty featuring the tagline "More than makeup!"
About IDR Productions
Since launching in the early 1990s, IDR Productions has grown into a recognized leader in the field of DRTV marketing and video production. Based in Laguna Beach, CA, the company consistently stretches boundaries to create impactful video productions ranging from short and long-form spots to digital video production. As CEO and Executive Producer of IDR Productions, Kelly Burke has developed a record-setting number of successful television campaigns for a full range of products and services. Among these are Brainy Baby, World Poker Tour, Empire Carpets, Cash Net USA, Henry Repeating Arms, Security 1 Lending, Wild America, Net Credit, Rose Art, Total Transformation, and many more.
About Grace Kelly Beauty
Grace Kelly Beauty was founded by beauty visionaries. Offering the luxury of makeup without compromising healthy skin, Grace Kelly Beauty is a leader in innovative natural beauty. With the launch of their Flawless airbrush makeup line, they will transform how women view skin care and makeup. The Flawless line is the first airbrush makeup line to offer organic products with naturally derived skin benefits. Grace Kelly Beauty prides itself on delivering products to consumers that are "More than makeup!"
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SOURCE IDR Productions