Gracenote Launches Music Recommendation Technology with Ability to Create Personal Channels Uses Mood, Tempo, Genre and Origin to Deliver Smarter Music Recommendations

SINGAPORE, May 23, 2011 /PRNewswire/ -- Music Matters Conferences -- Gracenote® today announced the new version of its Discover™ music recommendation technology, featuring the ability to create personalized Music Channels as well as the use of Mood and Tempo sonic attributes and music descriptors like Genre, Origin, Era and Artist Type to deliver smarter music recommendations across music catalogs. Gracenote Discover lets Cloud music services, device manufacturers and application developers improve how customers find and purchase music, as well as enjoy songs and artists they love from streaming services.

Making Music Channels Personal

With Cloud music services offering access to millions of tracks from around the world, it becomes challenging for users to navigate and find what they really want to hear. Gracenote's technology extracts the sonic attributes and music descriptors of millions of songs, and analyzes and filters this information to enable music fans to find new songs that intrigue them, rediscover old favorites and launch personalized Music Channels. Users can also customize their song requests or launch Music Channels based on mood characteristics, refining them even further by Genre, Era and other characteristics.

Here is a Music Channel example:

Mood—Defiant

Tempo—Fast

Era—1980s

Origin—New York, USA

Genre—Hip Hop

Result: Depending on the music catalog, this Music Channel could feature tracks from "Public Enemy," "Beastie Boys," "Run DMC" or "A Tribe Called Quest."



What's Your Mood?

To better match music recommendations with everyone's changing moods, Gracenote has developed "mood profiles" that are comprised of more than a hundred characteristics, ranging from "Upbeat" and "Sad" to "Calm" and "Defiant." They can get Melancholy, rainy day songs when feeling down or Upbeat tracks when heading to the gym.

"Music can evoke strong emotions, making it critical for music services to provide compelling and personal experiences for their customers," said Stephen White, senior vice president of product, content and marketing for Gracenote. "Our content, technology and services make it easy for music fans to launch channels and playlists that pinpoint their mood and musical style, and we are pleased to be partnering with music services that have a vision for their products and see the potential of Gracenote's technology – now and in the future."

Gracenote at Digital Matters and Music Matters

Gracenote will be at the Digital Matters and Music Matters conferences in Singapore May 24-28, giving briefings on Discover 3.0. To set up a briefing, please contact Veronica Skelton at 415.342.3435 or vskelton@gracenote.com.

About Gracenote

A pioneer in digital media, Gracenote, Inc. provides music and video content and technologies to the world's hottest entertainment products and brands.  The company's partners in the entertainment community include major music publishers and labels, prominent independents and movie studios and television networks. A wholly owned, independent subsidiary of the Sony Corporation of America (SCA), Gracenote has offices in Munich, Berlin, Seoul, Taipei and Tokyo with worldwide headquarters in Emeryville, California. For more information visit www.gracenote.com.

Gracenote is a registered trademark of Gracenote, Inc. All other names are trademarks and/or registered trademarks of their respective owners.

For More Information Contact:
Veronica Skelton
Concept Communications for Gracenote
415.342.3435
vskelton@gracenote.com

Graham McKenna
Sr. Director of Marketing Communications, Gracenote
510.428.7288
gmckenna@gracenote.com

SOURCE Gracenote



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