Grande Cosmetics Now Available in All U.S. Sephora Stores Beginning September 2017

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Sep 13, 2017, 09:13 ET

NEW YORK, Sept. 13, 2017 /PRNewswire/ -- The brand thatsolves everyday beauty problems by enhancing facial features, including lashes, brows and lips, with safe, effective formulas is now expanding its reach with new availability in all U.S. Sephora Stores this September. Founded by Alicia Grande, Grande Cosmetics has captured a devoted consumer with its performance cosmetics positioning and by providing women with quality products that don't just wear beautifully, but also work. All formulations offer both fast results and long-term enhancements that are backed by clinical studies.

Grande Cosmetics is on a roll: Double-digit growth over the past six years. Projected dollar sales for year-end 2017 in the 8-digits. Regular sell-outs on HSN.

The Fall of 2015 marked the start of Grande's partnership with Sephora, where they launched a single sku, GrandeLips Hydrating Lip Plumper in Clear. This product has become a workhouse for the brand, touting both repeat-sales and critical acclaim from beauty bloggers, editors and influencers.

Sephora.com eventually increased its breadth of Grande Cosmetics inventory by focusing in best-sellers, which enjoyed a successful roll-out. Continued consumer enthusiasm for Grande Cosmetics rendered an all-door expansion a logical next step.

Beginning next week, Sephora shoppers can purchase favorites GrandeLash-MD, GrandeLips Hydrating Lip Plumper in Clear, Sunbaked Sedona, Barely There and Spicy Mauve in any store location in America. GrandeBrow, GrandeMascara and GrandePrimer will still be available exclusively online with new offerings rolling-out later in the year and early 2018.

"I love working with Sephora and am ecstatic we are expanding our partnership with them by launching in-store," says Alicia Grande, Founder and CEO of Grande Cosmetics. "Developing innovative, high-performing formulations that round out the Grande Cosmetics brand directly relates to our goal: to give women an extra boost of natural beauty. Working toward this is one of the great joys of my life. And seeing my products on shelf in Sephora stores is a dream come true."

About Grande Cosmetics: Grande Cosmetics is a leader in the field of cosmeceuticals and is best known for its 10x award-winning product GrandeLASH-MD, eyelash conditioner. Engineered with a proprietary blend, GrandeLASH-MD promotes more youthful, healthy and dramatic eyelashes within 4 to 6 weeks. Founder Alicia Grande observed her own eyelashes becoming sparser and more brittle with age, yet she was unable to find a product to offer a viable solution. And from that need, GrandeLASH-MD was born. With a background in the beauty and natural products industry, Alicia knew the formulation needed to be safe, easy-to-use and it had to provide serious results. She worked closely with chemists and eventually they hit on a superb cocktail of ingredients. The results were astounding to everyone who put it to trial, and that's when Alicia knew she needed to share GrandeLASH-MD with the world. Now, Grande Cosmetics offers over a wide-range of products for lashes, lips, brows and hair that provide long term benefits with daily use.

SOURCE Grande Cosmetics