PRINCETON, N.J., Nov. 8, 2012 /PRNewswire/ -- Rosetta, an independent brand in the Publicis Groupe of global agencies and one of the nation's largest digital and direct interactive agencies, today announced that Grant McDougall has been named Managing Partner of the Technology & Telecommunications Practice, a new position.
McDougall previously worked as a consultant with WPP and Group M. He will be based in Rosetta's San Francisco office and reports to President Tom Adamski.
In his new role, McDougall will grow the Technology & Telecommunications Practice and serve as a vital part of the agency's West Coast leadership. With more than 16 years of digital marketing and operational expertise, he will work to cement Rosetta's stature in the marketplace by delivering consistent and progressive value for clients utilizing the agency's full suite of services.
"Grant brings a wealth of leadership experience in global technology and entertainment marketing, consulting, business development and client relationship management," said Rosetta President Tom Adamski. "Throughout the course of his 16-year career, he has focused on delivering measurable value for clients across all marketing channels, which makes him an ideal fit for Rosetta, and we look forward to his contributions as an integral part of our leadership team."
Prior to his work as a consultant, McDougall was Managing Director for Publicis Modem, where he was responsible for the Global Hewlett Packard relationship and the merger and integration of Modem Media into Publicis in London. He previously worked at leading marketing agencies such as Carat, Vizeum and Aegis Media.
"I'm excited to join the leadership team of Rosetta and help grow the agency's business in one of the most important and exciting areas in digital marketing," said McDougall.
McDougall attended Charles Sturt University in Bathurst, Australia.
Rosetta is a consulting-centered interactive agency engineered to transform marketing for the connected world. Our mission is to be a catalyst for growth, driving material business impact by translating deep consumer insights into personally relevant brand experiences across touch points and over time. Our unique capabilities and the way we activate them have enabled our market leadership position, operating as an independent brand in the Publicis Groupe of global agencies.