LOS ANGELES, Dec. 2, 2015 /PRNewswire/ -- Grateful Ventures (http://grateful.ventures/) today announced the opening of its new Los Angeles and Phoenix offices.
Grateful is a media company designed for the current marketplace. The company is committed to developing strategic partnerships with digital publishers. Partnering with online publishers, Grateful Ventures delivers on five key value propositions: capital investments in websites to accelerate growth; producing compelling video content that generates immediate revenue both on-site and through social media; designing programmatic strategies that maximize ad revenues; building sales and marketing teams with aggressive go-to market plans; and providing the ad operating infrastructure that makes it all happen.
When CooksRecipes.com was overwhelmed by technology, social media demands, and the ever changing advertising market they turned to Grateful who made a strategic investment and is now operating the site. When JustAPinch's new President wanted to create more video content they turned to Grateful who now drives higher CPMs. When list developer Ranker wanted to develop a sales team they worked with Grateful to hire their head of sales, create marketing materials, and develop a go to market strategy.
While Grateful will initially focus on Food properties where it has rapidly built up a portfolio of quality assets, the company will also create opportunities for Travel and Local Culture publishers. Immediate asset development in the Food vertical includes being an investor and operator of CooksRecipes.com (http://www.cooksrecipes.com/), video creation for JustAPinch.com (http://www.justapinch.com/), partner and operator in Thanksgiving.com (http://www.thanksgiving.com/), strategic partner with FoodBlogs.com (https://www.foodblogs.com/), and development of a national promotion for "The Next Food Blogger Star." The company also uses a proprietary algorithm for monetizing recipes.
Founders are Kyle Cox, Ashley Mullins, Justin Rainbow, Tim Owens and Heidi Claunch of SheKnows.com, and Brad Agens of Tribune Publishing.
Stated co-founder Cox, "The traditional network rep firm model is unfortunately broken. Most of the companies in that space take too much and in my opinion do very little. It's stunting the growth of many fantastic publishers. We strive to be entirely different."
SOURCE Grateful Ventures