DENVER, Feb. 16, 2017 /PRNewswire/ -- Following the award-winning, inaugural season of Gray Line's original video series, "The Bucket Life," the global sightseeing company today launched 'New Orleans,' the second season opener. A travel video series directly aimed at better connecting people with places and cultures, "The Bucket Life" brings to light the stories and experiences travelers have in the world's most iconic locations. Commissioned by Denver-based Gray Line Worldwide and hosted by local Gray Line operators, each episode highlights the wellness, perspective and sense of fulfillment that travel can provide in different places around the world.
Rich in diverse cultures and traditions, and teeming with world-class musicians, restaurants and a thriving arts community, historic New Orleans has all the ingredients needed to inspire travelers to start planning their next adventure. With Mardi Gras just around the corner, the "New Orleans" episode provides travelers with "easy" inspiration itinerary ideas for The Big Easy: grayline.com/the-bucket-life/.
"Travel is really, at its core, about connection, about discovery," said Brad Weber, president & CEO, Gray Line Worldwide. "We travel for the people, the personal experiences and the stories we can create together. 'The Bucket Life' eloquently captures the philosophy of Gray Line in that travel delivers fundamental necessities: homeostasis, safety and understanding, love, esteem and self-actualization. As much as we love to travel for entertainment, it turns out we actually need travel for fulfillment."*
Gray Line's Local Perspective
"From history and tradition to architecture and environment, we are thrilled this video series and, more specifically, the New Orleans episode, capture what we live and love and what we do within our city and South Louisiana," said Greg Hoffman, vice president & general manager, Gray Line New Orleans. "Visitors are welcome, but we don't think of them that way. They are people, they are new friends, they are part of the local fabric and we treat them as such here. We share our city, our home and our culture, and that's why people keep coming back. We hope those traveling here for Mardi Gras or anytime this year will enjoy this great story."
Inspiration for "The Bucket Life"
In early 2015, Gray Line entered the travel video space with "Find A Reason To Go" – an incredible journey of four friends, all videographers, who traveled around the world, visiting six continents in 21 days. The widely syndicated original video and content program highlighted what travel industry research has indicated for decades: in-destination experiences, like sightseeing, are the reason people travel.
A product of Gray Line Labs, an incubator inside the global travel company that gathers data, insights and traveler behavior to create meaningful travel experiences, The Bucket Life series organically blends information and shots related to iconic sightseeing locations with real people, real stories and humanity themes for each episode.
Gray Line's original video series, The Bucket Life, was shot by Denver-based Wit House Productions. Gray Line Worldwide will air four episodes in its second season spanning through May 2017.
*Maslow's Hierarchy of Needs; "A Theory of Human Motivation" (1943)
About Gray Line Worldwide
Since 1910, Gray Line has been a trusted provider of traveler experiences and sightseeing tours in the world's most sought after locations. Helping millions of travelers discover a new destination each year – that's the Gray Line passion. With hundreds of local offices on six continents, the global Gray Line team of on-site experts connects people with destinations with a warmth, wisdom and authenticity unique to its guides. For more information, visit www.grayline.com, or /grayline on Facebook, @GrayLine on Twitter, and @GrayLine_Sightseeing on Instagram.
About Wit House Productions
Wit House is a full-service production company with experience spanning startups to global brands. Combining a unique network of producers, directors, cinematographers and editors, Wit House helps brands tell engaging, authentic stories while helping guide and drive media planning. From brand overviews and training videos to product launches and feature-length documentaries, Wit House is an award-winning content team of collaborative experts. More information can be found at: WitHouseProductions.com.
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SOURCE Gray Line Worldwide