Greatland Repositions ImageOne Brand to Streamline Strategy
GRAND RAPIDS, Mich., June 27, 2011 /PRNewswire/ -- Greatland, one of the country's leading providers of W-2 and 1099 products, today announced that it has dissolved its ImageOne subsidiary, which supplied unique, custom presentation supplies, and will fold it into the Greatland brand. This announcement reflects the company's ongoing strategy to streamline its subsidiary brands and focus on its core business areas: W-2 & 1099 products and services for businesses.
ImageOne was acquired by Greatland in 2005. The brand originally sold presentation materials, custom-created presentation supplies, and W-2 & 1099 products. In August 2009, ImageOne consolidated its product line by offering strictly in-stock and custom-created presentation supplies (custom folders, envelopes, postcards, stationery, etc.).
Current ImageOne customers in the small business or tax and accounting arena will now be served under the Greatland banner or under the company's Nelco brand. All customer accounts will automatically transition to the appropriate Greatland entity.
The ImageOne website (www.1800imageone.com) will no longer support e-commerce for the ImageOne brand, effective June 27, 2011 when the transition is final.
"The ImageOne brand, although providing quality, complementary products for our customers, had evolved into a segment of the company that was not consistent with our strategic vision," said Bob Nault, Greatland's CEO. "Consolidating the ImageOne brand under the other Greatland brands helps us to effectively focus our resources toward our primary objective of being the leading supplier of W-2 & 1099 reporting solutions for small businesses and the accountants that serve them."
Greatland (www.greatland.com) is one of the country's leading providers of W-2 and 1099 products for business. Through Greatland's subsidiaries – Greatland, Nelco, FileTaxes.com and Broker Forms – the company offers an extensive array of specialized products for business: W-2 and 1099 forms and software, business checks and software, presentation materials, income tax preparation supplies and software, and mortgage forms. Greatland is an employee-owned company with locations in Grand Rapids, Mich. and Green Bay, Wis. Follow us on Facebook or Twitter: @GreatlandCorp