Gregory McCastle to Join Cablevision as President of Cablevision Media Sales
BETHPAGE, N.Y., March 20, 2012 /PRNewswire/ -- Cablevision Systems Corporation (NYSE: CVC) today announced that Gregory McCastle will be joining the company as president, Cablevision Media Sales, effective immediately. The company also announced that David Kline, who most recently led Cablevision Media Sales, is stepping down to pursue other opportunities.
Mr. McCastle comes to Cablevision from AT&T where he served as senior vice president, AT&T Services Inc. and was a member of the senior leadership team of the AT&T Advertising Solutions organization. In his new role at Cablevision, Mr. McCastle will lead the company's advertising sales teams for Cablevision's local cable and advanced platform services, its local media properties including News 12 Networks and Newsday Media Group, and the New York Interconnect. He will be responsible for developing the company's sales strategy as well as advanced multiplatform advertising solutions for national, regional and local advertisers, and will report to Tad Smith, president of Cablevision's Local Media group.
"Greg brings to Cablevision a disciplined approach to inventory management and a deep understanding of how data analytics and advanced advertising can maximize available media opportunities for clients across all platforms," Mr. Smith said. "He is a veteran of the telecommunications industry, who has pioneered the development of targeted digital advertising and we are very enthusiastic to have Greg join our team."
"Under David's leadership over the past 15 years, Cablevision Media Sales has delivered industry-leading advertising growth," Mr. Smith continued. "In addition, he has been a pioneer in the evolving advertising landscape, creating products that provide advertisers with enhanced relevance and greater consumer engagement. He played a critical role in establishing Cablevision as an innovator of advanced advertising solutions, including addressable and interactive television advertising as well as dedicated brand-specific channels. We thank David for his leadership and the contributions he has made to Cablevision over the years, and know that he will succeed in his future endeavors."
About Gregory McCastle
Prior to joining Cablevision, Mr. McCastle served as senior vice president, AT&T Services Inc. and was a member of the senior leadership team for the AT&T Advertising Solutions organization. In addition, he was head of AT&T AdWorks, which includes Ad Product Marketing, Ad Product Management and Development, Ad Marketing & Research, Business Development, and Ad Operations. Under his leadership, the AT&T advertising team worked with Fortune 1000 companies and leading advertising agencies to deliver advertising solutions for the company's largest brand and direct response advertisers with national, regional, or local distribution, using set-top box data and consumer analytics to provide focused and targeted advertising. Mr. McCastle joined AT&T in 2008.
Mr. McCastle's prior experience includes senior leadership roles in advertising sales with Westwood One, The Weather Channel, Sony International and News Corp's News Digital Media and Fox Sports Net businesses. He serves on the board of directors of the Interactive Advertising Bureau, the Mobile Marketing Association, the Cabletelevision Advertising Bureau (CAB), and the Advertising Club of New York. Mr. McCastle is a graduate of Wake Forest University.
About Cablevision Systems Corporation
Cablevision Systems Corporation is one of the nation's leading media and telecommunications companies. In addition to delivering its Optimum-branded cable, Internet, and voice offerings throughout the New York area, the company owns and operates cable systems serving homes in four Western states. Cablevision's local media properties include News 12 Networks, MSG Varsity and Newsday Media Group. Cablevision also owns and operates Clearview Cinemas. Additional information about Cablevision is available on the Web at www.cablevision.com.
SOURCE Cablevision Systems Corp.