From Toronto to New York, Paris to Venice, 20 Pop-Ups In 20 Locations Around The World
Investment In New, Global Summer Campaign
Long, Refreshing New Serve
HAMILTON, Bermuda, April 7, 2016 /PRNewswire/ -- GREY GOOSE®, the world's leading super-premium vodka, today announced plans for an extraordinary collection of summer experiences that will launch from May 2016. Famed for pioneering new occasions for super-premium vodka, GREY GOOSE will be investing at scale to inspire consumers to trade up to the category this summer. A proven drinks strategy and global experiential campaign will see 20 pop-ups, across 20 locations around the world, in only five months.
GREY GOOSE Le Grand Fizz, a summer twist on the brand's signature celebratory serve, GREY GOOSE Le Fizz is to launch globally following a successful preview in key cities and high profile events in 2015. As desire for longer, more refreshing serves increases in the warmer months, GREY GOOSE Le Grand Fizz is the ultimate choice for summer gatherings. Using the finest French ingredients including GREY GOOSE vodka, ST-GERMAIN® elderflower liqueur and fresh lime, the drink is topped with chilled soda for a gentle effervescence. Served in a distinctive, oversized wine glass, the long and light GREY GOOSE Le Grand Fizz can be enjoyed from day into night. The hero serve will be available across leading accounts and at celebratory moments throughout the season, from Cannes Film Festival to the U.S. Open in New York.
Tom Swift, Global Vice President, GREY GOOSE explained, "We have created a serve that satisfies our consumers' desire for a long, quality drink that challenges the conventions of traditional summer drinking occasions."
Joe McCanta, Global Brand Ambassador, added. "It's a simple and elegant pour for bartenders that still allows you to add your own signature. Apart from the classic recipe, you can explore a range of twists by simply substituting the range of GREY GOOSE flavors and a corresponding aromatic garnish. It's the perfect serve for daytime summer occasions."
To elevate summer even further, a global, consumer experiential campaign entitled GREY GOOSE Boulangerie Bleue, will launch in May and transport consumers to the French Riviera via a secret entrance through a traditional French bakery. The GREY GOOSE 'Boulangerie' concept is inspired by founder and Maître de Chai François Thibault, who challenged convention to create a vodka of exceptional quality from only the finest soft, winter wheat from Picardie, known as the 'bread basket' of France.
Appearing in 20 cities and summer hot spots around the world, GREY GOOSE Boulangerie Bleue will give visitors the opportunity to enjoy an extraordinary summer experience that includes some of the finest French food, drink and music. Open from day 'til night as the ultimate French Riviera club, GREY GOOSE will be partnering with leading chefs to offer specially curated brunch, lunch and dinner summer drinking and dining moments to showcase GREY GOOSE as the perfect accompaniment to every summer occasion.
Swift continued, "We are making a significant, global investment through-the-line to drive category growth. In addition to our summer drinks strategy and the GREY GOOSE Boulangerie Bleue experience, we are currently in production with a new, above-the-line campaign that will be featured around the world from mid-May. It's going to be an extraordinary summer."
GREY GOOSE LE GRAND FIZZ RECIPE
Long, refreshing and effortlessly extraordinary, GREY GOOSE Le Grand Fizz is an elegant mix of GREY GOOSE vodka, ST-GERMAIN® elderflower liqueur, fresh lime and soda water built over ice in a wine glass for the ultimate summer serve.
1 ½ parts GREY GOOSE® Vodka
1 parts ST-GERMAIN® Elderflower Liqueur
½ part freshly squeezed lime (approx. half a lime)
2 parts chilled soda water
Build ice into an oversized cabernet wine glass. Add GREY GOOSE vodka and freshly squeezed lime juice.
Top with ST-GERMAIN elderflower liqueur and chilled soda water.
Garnish with two lime wedges and a GREY GOOSE stirrer.
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NOTES TO EDITOR:
About GREY GOOSE® Vodka:
Every aspect of the creation of GREY GOOSE is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from the Picardie region, le grenier à blé (the breadbasket of France) and spring water from Gensac-La-Pallue, in the Cognac Arrondissement (region), which is naturally filtered through limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field-to-bottle, the expertise of the GREY GOOSE Maître de Chai (Cellar Master), François Thibault, ensures an unparalleled smoothness and exceptional taste to the connoisseur palate. The GREY GOOSE portfolio is comprised of GREY GOOSE vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le Citron, GREY GOOSE Cherry Noir, and GREY GOOSE Le Melon flavored vodkas, and GREY GOOSE VX spirit drink. www.GREYGOOSE.com
The GREY GOOSE® vodka brand is part of the portfolio of Bacardi Limited, headquartered in Hamilton, Bermuda. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited.
GREY GOOSE® Vodka, Flavored Vodkas and Spirit Drink
SIP RESPONSIBLY. ©2016. GREY GOOSE, THE GEESE DEVICE, THE TRADE DRESSES AND FLY BEYOND ARE TRADEMARKS.IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL. VODKA 40% ALC. BY VOL. - DISTILLED FROM FRENCH WHEAT; FLAVORED VODKAS 40% ALC. BY VOL. - DISTILLED FROM FRENCH WHEAT; VODKA WITH A HINT OF COGNAC – 40% ALC. BY VOL. – SPIRIT DRINK 95% VODKA AND 5% COGNAC
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SOURCE GREY GOOSE(R) Vodka