2014

GREY GOOSE® Vodka Returns As Official Spirits Partner Of The 2012 Breeders' Cup World Championships

CORAL GABLES, Fla., Oct. 29, 2012 /PRNewswire/ -- GREY GOOSE® Vodka, a long-standing supporter of thoroughbred racing, toasts the triumphant return of the Breeders' Cup World Championships. This year marks the eighth that GREY GOOSE will serve as official spirits partner for the two-day event, held this year at the iconic Santa Anita racetrack in Arcadia, CA.

(Photo: http://photos.prnewswire.com/prnh/20121029/NY01638)

The 29th running of the Breeders' Cup will take place on November 2nd and 3rd, and the race day festivities include the title-sponsored $2 million GREY GOOSE Breeders' Cup Juvenile Fillies race and the $2 million GREY GOOSE Breeders' Cup Juvenile race. This elite, international event features the richest prize money in sports, with over 15 races and more than $25 million in purses over the two-day period.

"Thoroughbred racing, like GREY GOOSE Vodka, offers an exceptional, aspirational lifestyle experience to its enthusiasts," said Michelle D. Beauchamp, Brand Director, GREY GOOSE Vodka. "It is part of the GREY GOOSE philosophy to aim only for the World's Best, always; and we are proud to partner with the Breeders' Cup World Championship, where the extraordinary happens year after year."

In connection with the running of the Breeders' Cup World Championships, GREY GOOSE will be the exclusive spirit at a series of high-profile celebrity events culminating at the Breeders' Cup World Championships. To commemorate the festivities, the GREY GOOSE Down the Stretch, the official cocktail of the Breeders' Cup, will return to the races in its signature souvenir cocktail glass available for purchase. GREY GOOSE will also serve the GREY GOOSE Cherry Noir Exacta and GREY GOOSE La Poire Royal Filly.  These specialty cocktails will be served at all Breeders' Cup trophy lounge celebrity hospitality suites and Breeders' Cup events, which include Jocktails, the Breeders' Cup Celebrity Invitational, the Mayor's Masquerade, Breeders' Cup Winners Circle party, Taste of the World and the Breeders' Cup World Championships. In addition, the GREY GOOSE L'Orange Winners Circle, GREY GOOSE Le Citron Starting Gate and GREY GOOSE Le Citron Zenyatta signature cocktails will be served at the Santa Anita Race Track concessions during the Breeders' Cup World Championships.                                                   

GREY GOOSE® DOWN THE STRETCH
1 ½ parts GREY GOOSE® Original Vodka 
½ parts Blue Curacao
½ parts Grenadine
2 parts Lemon-Lime Soda
1 squeeze Lemon Wedge                        

Add all ingredients to a tall glass filled with ice. Stir vigorously, and present with a fresh blackberry and a slice of lemon.

GREY GOOSE® CHERRY NOIR EXACTA

1 ½ parts GREY GOOSE® Cherry Noir Vodka
3 1/2 parts Cola
½ parts Grenadine                                  

Fill glass slightly above rim with cubed ice. Pour ingredients in order listed to ½ inch from top of glass and stir. Add soda straw and garnish with a cherry.

GREY GOOSE® LA POIRE ROYAL FILLY
1½ parts GREY GOOSE® La Poire Vodka
3 parts Club Soda
Splash of Cranberry Juice

Combine ingredients over ice in a chilled rocks glass.

GREY GOOSE® L'Orange Winner's Circle
1½ parts GREY GOOSE® L'Orange Vodka
3 parts Cranberry Juice
1 part Orange Juice

Combine ingredients over ice in a chilled glass.  Stir well.  Present with lime wedge.

GREY GOOSE® Le Citron Starting Gate 
Mix: 
32 ounces tomato juice
1 ounce fresh lemon juice
1 ounce fresh lime juice
4 teaspoons hot sauce
2 heaping tablespoons prepared horseradish
2 heaping tablespoons Worcestershire sauce
1 heaping teaspoon celery salt
1 teaspoon ground black pepper
½ teaspoon salt
1 teaspoon smoked paprika

Combine all ingredients in a pitcher with a tight-fitting lid. Close the pitcher, and shake vigorously. Prepare up to four days in advance.

Cocktail: 
2 parts GREY GOOSE® Le Citron Vodka
4 parts Bloody Mary mix
Lemon wedge
Celery salt for rimming

GREY GOOSE® Le Citron ZENYATTA
11/4 parts GREY GOOSE Le Citron
21/2 parts pink lemonade
1 Mint sprig

Fill serving glass with ice and pour in GREY GOOSE Le Citron and pink lemonade. Garnish with a mint.

About Breeders' Cup 
The Breeders' Cup administers the Breeders' Cup World Championships, Thoroughbred racing's year-end Championships. The Breeders' Cup also administers the Breeders' Cup Challenge qualifying series, which provides automatic starting positions into the Championships races. The 2012 Breeders' Cup World Championships, consisting of 15 races and purses totaling more than $25 million will be held Nov. 2-3 at Santa Anita Park in Arcadia, Calif. NBC and NBC Sports Network will combine to present 9 ½ hours of live coverage of the 2012 Breeders' Cup from Santa Anita Park in Arcadia, Calif., including live primetime coverage of the $5 million Breeders' Cup Classic on NBC on Saturday, Nov. 3 (8-9 p.m. ET).  Breeders' Cup press releases appear on the Breeders' Cup Web site, www.breederscup.com. You can also follow the Breeders' Cup on social media platforms, Facebook, Twitter and YouTube.

About GREY GOOSE® Vodka  
Every aspect of the creation of GREY GOOSE® is focused on crafting vodka of unmatched quality. The creation of GREY GOOSE begins with the very best ingredients from France – soft winter wheat from le grenier a ble (the breadbasket of France) and spring water from Gensac, Cognac, that is naturally filtered through Grande Champagne limestone. A unique distillation process brings out the naturally superior characteristics of these ingredients. From field to bottle, the expertise of the GREY GOOSE Maitre de Chai (Cellar Master), Francois Thibault, ensures an unparalleled smoothness and exceptional taste. The GREY GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La Poire, GREY GOOSE L'Orange, GREY GOOSE Le Citron and GREY GOOSE Cherry Noir flavored vodkas. www.GreyGoose.com.

GREY GOOSE® Vodka and Flavored Vodkas
SIP RESPONSIBLY

www.GREYGOOSE.com 
www.facebook.com/GREYGOOSE

©2012 GREY GOOSE, THE GREY GOOSE BOTTLE DESIGNS AND THE GEESE DEVICES ARE TRADEMARKS AND/OR REGISTERED TRADEMARKS.  IMPORTED BY GREY GOOSE IMPORTING COMPANY, CORAL GABLES, FL.  VODKA 40 % ALC. BY VOL.; FLAVORED VODKAS 40 % ALC. BY VOL.- DISTILLED FROM GRAIN.

SOURCE GREY GOOSE(R) Vodka



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