NEW YORK, Jan. 31, 2017 /PRNewswire/ -- Grey Group announced today the appointment of Diego Medvedocky as Chief Creative Officer of Grey Latin America. Medvedocky joined Grey Argentina three years ago as Chief Creative Officer and, in 2014 was designated as Chairman of Grey Latin America Creative Council. One of the most recognized and awarded creatives within the Latin American region, Medvedocky has consistently contributed to raising the bar of the region's creative product, and globally as a member of Grey Global Creative Council. Most recently, he has been chosen to be part of Grey's select P&G Global group.
Under Medvedocky's creative leadership, Grey Argentina doubled the agency's revenue, as well as the number of clients and, has been awarded as the Best Agency in Argentina in the Diente Awards for two years in a row. Grey Argentina became the most award-winning agency in the market at national and international festivals in 2015 and 2016.
"Today, I believe Grey Latin America has the best talent in the region. We're going to use this team, to grow the business putting creativity at the heart of everything. That's what brings us value. Based in Buenos Aires, I will have the responsibility of raising the quality of our creative product, even more, in all our 14 offices," Medvedocky explained.
Eduardo Maruri, President, and CEO Grey Latin America declared, "Promoting Diego to this new leading position, reflects our commitment to continuously improving the quality of Grey Latin America creative product. Diego's accomplishments have been notable, and we are quite confident that he'll be an invaluable asset in reaching our network's overall objectives."
Per Pedersen, Chairman of the Global Grey Council stated, "Latin America is the most vibrant and creatively focused region within Grey, and we want to leverage this to grow our footprint. To make this happen, it was natural to tap Diego to lead the creative charge. He's an extraordinary creative leader with the chops to make a huge difference."
Grey is the advertising network of Grey Group, one of the largest global communication companies and part of the WPP Group (NASDAQ: WPPGY). Under the emblem of "Grey Famously Effective Since 1917", the agency provides services to a select portfolio of multinational clients including Procter & Gamble, GlaxoSmithKline, HSBC, Pfizer, Canon, Boehringer Ingelheim, Vodafone, and Volvo. Grey was named "Global Agency of the year 2015" by Adweek and was ranked among the Top 3 global networks at Cannes 2016, winning a total of 93 Cannes Lions. For more information, visit www.grey.com
About Grey Latin America
Grey is present in 13 countries in Latin America and has experienced immense growth over the last three years. Grey Latin America offers comprehensive marketing and communication services, focusing on creativity that's Famously Effective and gets people talking. In 2014, Grey Latin America obtained 27 Effies and 20 Effies in 2015. Grey Latin America earned 29 Cannes Lions in 2015 and 19 Cannes Lions and 39 shortlist in 2016. The network handles a great variety of international brands such as Pantene, Gillette, Febreze, Sensodyne, HSBC, Heineken, Sony PlayStation, Grupo Falabella and TIGO, among others. For more information, visit www.grey.com/latam
Contact: Owen Dougherty
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