Griffin Wink Signs Contract With Rentrak For Local TV Ratings Information —Texas Advertising Agency Signs Multi-Year StationView Essentials Contract For Rentrak's Local Currency—
PORTLAND, Ore., Aug. 1, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multiscreen media measurement serving the advertising, television and movie industries, today announced a multi-year StationView Essentials contract with Griffin Wink, a full-service advertising agency in Lubbock, Texas.
Griffin Wink will utilize Rentrak's local TV ratings currency to better understand consumer viewing habits in Amarillo, Lubbock and Midland/Odessa.
"Rentrak helps us create the best strategies for our clients," said Vice President of Sales at Griffin Wink Brian Wink. "When taking information that is collected passively, from thousands of homes in our markets daily, we get a much clearer picture of how to maximize the client's budget to deliver greater effectiveness for them."
"We look forward to working with Griffin Wink as they adopt Rentrak's continuous, passive measurement currency," said Steve Walsh, executive vice president of local market television at Rentrak.
Rentrak's television ratings service is the only fully-integrated system of detailed satellite, telco and cable TV viewing information from more than 25 million TVs nationwide including granular information for TV stations in all 210 local markets.
About Griffin Wink
Griffin Wink is a full-service integrated advertising and digital agency. Since 1975, Griffin Wink has helped hundreds of businesses grow across the country. They develop customized marketing and advertising strategies based on the client's individual needs. Griffin Wink specializes in graphic design, digital advertising, mobile advertising, web design, media planning, SEO/SEM, video production, PR, and social networking. Their client categories include but are not limited to QSRs, medical, financial, business-to-business, and manufacturing.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with Advanced Demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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