Grindr Users Prove to be a Highly Desirable Travel Demographic
Latest Travel Survey Reveals More Than 42 Percent Travel Internationally; 15 Percent Have Taken 10 or More Trips in the Past Year
LOS ANGELES, Jan. 5, 2012 /PRNewswire/ -- Grindr users are a well-traveled and highly sought-after global community, according to the latest travel survey of more than 5,400 international Grindr users participating in a special Mobile Version of Community Marketing Inc.'s Annual Gay & Lesbian Tourism Survey. The survey reveals travel consumption habits and preferences with more than 42 percent having traveled to another continent in the past year and almost 30 percent surveyed identify themselves as luxury travelers.
Furthermore, almost 40 percent of Grindr users have increased their travels this year and nearly 15 percent of respondents have taken ten or more trips in the past twelve months. The survey also indicates 54 percent of Grindr users travel for business and while on business, 23 percent choose to stay in luxury hotels. While on vacation, 48 percent prefer to stay in a mid-range hotel, but 28 percent indicated that on their most recent vacation they opted for plushier accommodations offered by luxury hotels.
"The survey results show that our Grindr community has tremendous buying power to experience new destinations both domestically and internationally year-after-year, and are incredibly tech-savvy by using smartphones to plan and share their trips," said Serge Gojkovich, Vice President of Marketing and Sales, Grindr. "With a global community of more than three million users, Grindr helps gay men connect to the world via their smartphones, especially when traveling."
Among other key findings revealing mobile travel habits of Grindr users:
- 57 percent use smartphones in preparation for their trips, while 73 percent use smartphones during their trip.
- 23 percent booked flights and 24 percent booked accommodations using their mobile devices.
- 61 percent updated their status and shared photos of their travels using smartphones through Facebook.
- Close to 31 percent checked in or posted comments on geo-location apps through their smartphones.
The 16th Annual Gay & Lesbian Tourism Report was conducted by Community Marketing Inc., a gay and lesbian marketing research firm during the 40-day period from September 20, 2011 to October 31, 2011.
Launched in 2009, Grindr is the premier all male geo-social network that uses location-based technologies to bring together a global community of more than 3 million users in 192 countries. Since launching on Apple iOS devices, Grindr versions have been created for iPad, Android and select Blackberry models as well as enhanced subscription-based upgrade, Grindr Xtra. On a daily basis, Grindr counts some 10,000 new users who log on approximately eight times per day and spend an average of 1.5 hours each day using the app. Currently, Grindr is available on the iPhone, iPod touch, iPad, Android and the following Blackberry models: Curve 8300, Curve 8310, Curve 8320, Curve 8330, Curve 8330m, Curve 8350i, Curve 8520, Curve 8530, Curve 8900, Bold 9000, Tour 9630, Bold 9650, Bold 9700, Torch 9800. For more information about Grindr, please visit www.Grindr.com.
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