SAUSALITO, Calif., July 30, 2013 /PRNewswire/ -- Groove, the award-winning, digital and social marketing agency, has just released Wingman 2.0, a tablet and smartphone enabled digital "sales book" specifically tailored to the wine, spirits and beverage industries.
Wingman 2.0 provides sales reps with up-to-the-second brand information plus improved order-taking and order transmission capabilities at the touch of a button. Wingman 2.0 ensures that sales calls are more successful and account activity is accurately and instantaneously synchronized with producer CRM/ERP platforms, improving customer relations and most importantly, improving the bottom line.
Wingman 2.0 helps distributor representatives do what they do best: sell product. The high definition, interactive application delivers immediate sales and marketing content to help reps conduct highly effective presentations, pitches and training sessions for on-premise and off-premise trade partners.
According to Sean Dunn, Groove's Managing Director, "The days of walking into an account armed with glossy sell sheets and a pencil are winding down. To compete in the 21st century, wineries, distillers and their distributor representatives need to have accurate and aligned digital brand presentations, order taking and order transmission capabilities at their fingertips. Wingman 2.0 is a versatile, powerful and intuitive digital tool, for browser or application deployment, that can be customized per account to fit the needs, goals and realities of every retailer. It's simple to use, cost-effective and amazingly efficient."
Wingman 2.0 instantly provides sales teams, distributors and trade accounts with indispensable resources such as current pricing, programming, brand overviews, tasting notes, POS collateral, winemaker interviews, profit calculations, accolades, ambassador and/or instructional videos and current advertising to ensure that every presentation is effective, compelling and profitable.
"Wingman 2.0 represents a fundamental shift in the way producers and distributors can take their products to market," says Sean Dunn. "It gives sales representatives the ability to clearly and accurately communicate brand priorities and ultimately increase account conversion through digital brand engagement."
Based in Sausalito, California and Norwalk, Connecticut, Groove is an award-winning digital and social marketing agency focused on alcohol beverage and industries where alcohol is served. We build compelling integrated campaigns for the digital economy that increase brand equity and drive the bottom line. We also develop and deploy Wingman, an industry-leading digital sales book that is transforming four-tier business communication. Our clients include Diageo, Treasury Wine Estates, Independent Distillers, Kettle Chips, Zagat, Delta Airlines, CBS Interactive, Napa Valley Vintners Association and Southern Wine and Spirits.
Big Bang Communications