ALAMEDA, Calif., Feb. 10, 2016 /PRNewswire/ -- Experience creation shop Group Delphi today announced a significant addition to its workforce in order to support its continued momentum, achieving record growth in the company's nearly 26-year history. With increased demand for Delphi's expertise in designing and producing immersive experiential marketing programs, 2015 revenues rose nearly one-third over the year prior. Key to Delphi's continued rapid growth is the company's programmatic approach to experiential strategies across the entire mix of face-to-face touchpoints, which has proven particularly successful for the enterprise technology clients the company serves.
"This is a defining time to be at the forefront of the experiential marketing space," said Justin Hersh, Founder and CEO, Group Delphi. "As companies continue to embrace face-to-face marketing channels, Group Delphi has experienced a period of massive growth across the board — growth in our client roster, growth in the demand for our holistic services and growth into new verticals. The underpinning of this growth is the committed, creative team we've carefully brought in over the past 20 years. We're thrilled about what our expanded team, guided by our bolstered leadership bench, will accomplish together in the years ahead."
To support this substantial growth, Delphi has added signifcant depth across marketing and sales, project management, design and operations with key new hires and promotions. They include:
- Promotion of Tony Erpelding to Senior Vice President of Creative Services
- Promotion of John McKibben to Senior Vice President of Operations
- Promotion of Sara Ost to Senior Vice President of Marketing and Culture
- Promotion of Katie Bottrell to Director of Marketing
- Hire of Brand Journalist Peter Celauro, based in Chicago, responsible for storytelling companywide
- Hire of Experiential Marketing Consultant Amy Wolpa, based in Los Angeles, managing the company's relationships with key marketing agency partners
- Hire of Environmental Designer Melissa Rivera Torres, who recently appeared on HGTV's "Ellen's Design Challenge
The promotions of executive team members Erpelding, McKibben and Ost will help propel the company's growth in the year ahead across the key functions of creative, marketing, culture and operations. Erpelding, the company's co-founder, has worked passionately to build a culture of creativity across all teams at the company. He has also led critical creative work on a global scale on behalf of clients such as Medtronic and Virgin Galactic. Most recently, he became the inaugural recipient of the prestigious EDPA Michael R. Westcott Designer of the Year Award, recognizing his innovation in design, strategy and compelling storytelling.
McKibben, who landed at Group Delphi in early 2015 as the company's head of operations, expands his scope of responsibility over the company's processes and procedures across both its West Coast and Midwest locations. His past training in the Toyota Production System and General Motors Global Manufacturing Product System allows him to implement and uphold processes that maximize efficiency and productivity as Group Delphi grows.
As the most recent addition to Group Delphi's executive team, Ost's expanded role gives her responsibility over both the company's marketing and culture teams, where she has initiated an innovative cross-functional group. Also hailing from outside the experiential marketing industry, her technology and media background equips Ost to drive an ethos of healthy disruption and nimbleness across the organization.
For more information on Group Delphi, visit www.groupdelphi.com.
About Group Delphi
Group Delphi is an experience creation shop recognized as a leader in the experiential marketing space for more than 25 years. The company provides a robust offering of face-to-face marketing solutions — from trade shows and corporate events to museums and pop-up environments. Delphi serves a wide range of industries and clients including Apple, Pixar and Medtronic. Its award-winning work is the result of a collaborative team including engineers, artists, scenic designers, wood workers and digital technologists. Delphi is a privately held company based in Alameda, California, with offices in Fort Wayne, Indiana and Paris.
SOURCE Group Delphi