Growing Global Sports & Entertainment Audiences Create Big Draw For Brands GMR Introduces Global Sports & Entertainment Consulting Group, Proprietary Measurement Tools
MILWAUKEE, May 28, 2014 /PRNewswire/ -- Between digital, experiential and broadcast platforms, global sports and entertainment properties are drawing a larger, more engaged audience than ever before. They are also seeing an increase in investments by brands seeking to reach and influence their target consumers. In 2014, spending on sponsorships and media rights continues to climb by billions.
In response, engagement marketing agency GMR is introducing a global sports and entertainment consulting group, a formalization and expansion of its award-winning consulting expertise. The expanded practice will operate across all four of GMR's international hubs in North America, Asia Pacific, Europe and Latin America, providing end-to-end support for brands investing in global sports and entertainment.
"Brands continue to be more strategic in how they structure and activate their sports and entertainment investments," said Jan Katzoff, who will lead GMR's new division as Head of Global Sports and Entertainment. "Our new global sports and entertainment consultancy aggregates deep industry relationships, regional insights and strategic resources proven to drive the most impactful investments possible."
Katzoff has over 25 years of experience in sports and entertainment consulting with long-held relationships spanning properties like FIFA, the International Olympic Committee (IOC) and the NFL. Joining Katzoff in leadership roles will be GMR veteran Adam Lippard, who has been named Executive Vice President, and Senior Vice President Vince O'Brien who comes to GMR from Momentum Worldwide in Los Angeles.
In addition to leveraging GMR's full-service digital, social, mobile and creative ideation capabilities, the consulting group will work closely with the agency's research team to measure and maximize client investments. GMR's proprietary measurement toolkit will tailor program measurements to clients' specific business objectives.
GMR's global sports and entertainment consulting practice will be headquartered in the U.S., with support from regional teams in Brazil, led by Celso Schvartzer; the United Kingdom, led by James Hunt; Singapore, led by Lisa Johnson and Spain, led by Oscar Coto.
About GMR Marketing
Founded in 1979, GMR (www.gmrmarketing.com) is an award-winning global engagement marketing agency. We create unforgettable experiences across sports, music, entertainment and lifestyle — helping brands connect with people via their passions. The outcome: true connections that last. Our team of 850+ creates, consults and activates in 70 countries, covering every continent from 17 offices in 10 countries. Many of the world's best known brands turn to GMR for insights and analytics; consulting and strategic planning; creative ideation and design; digital, social and mobile marketing; event and hospitality production and much more. In 2013, we helped our clients earn honors including Cannes Lions, Webby, Effie and EventTech awards. In 2014, Sports Business Journal named GMR the Sports Event and Experiential agency of the year. The agency is headquartered in Milwaukee, WI, USA, and is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
 PwC: Outlook for the Global Sports Market to 2015.
SOURCE GMR Marketing