Some of the services under the digital marketing umbrella term include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, and e-commerce marketing as well as social media marketing, social media optimization, which are becoming more and more common. These services show that, as always with technology, the digital marketing industry is consistently evolving and fast changing. The key to excel in such an environment is evolve business strategies to adjust to changes technology provides.
A small company in this sector Moxian Inc. (NASDAQ: MOXC) just yesterday announced that, "it has entered into a strategic cooperation agreement with Beijing Chinaums, a subsidiary of China UnionPay ("UnionPay"), to create safer and more convenient payment environment and more effective mobile marketing solutions for bricks and mortar businesses with the seamless integration of Chinaums' advanced payment technology and the Company's Moxian+ mobile social marketing platform.
Chinaums, established in 2002, is the largest bank card acceptance service provider in China and among the first batch of 27 financial institutions granted the third-party online payment business license from the People's Bank of China in May 2011. To date, Chinaums serves over 6.3 million merchants and owns over 7.8 million Point-of-Sale ("POS") terminals.
"We are thrilled with today's announcement as we believe the cooperation with Chinaums gives us a once-in-a-lifetime opportunity to jumpstart the commercial launch of our Moxian+ App, allowing us to potentially access the millions of merchants and users of Chinaums," said James Tan, Chairman and Chief Executive Officer of Moxian. "Our future looks brighter with the powerful combination of Moxian's integrated mobile social marketing platform and Chinaums' proprietary payment technologies, e.g., QuickPass, a contactless mobile payment platform launched by Chinaums' parent company UnionPay in December 2015. We are currently working closely with Chinaums to make our Moxian+ App more powerful and more attractive to merchants and users with enhanced payment functionalities. We also look forward to potentially developing similar relationships with other UnionPay subsidiaries and other leading enterprises to accelerate the growth of our merchant and user bases in the future.""
Moxian Inc. is a company focused on providing social marketing and promotion platforms. The company started in Shenzhen, China, and integrates social media, entertainment and business intelligence. The platforms are specifically designed to help merchants to create targeted promotional campaigns. The goal of the campaigns is to help merchant clients to increase interaction with users by using consumer behavior data from the Moxian database of user activities. The company has two primary core products - Moxian User App and Moxian Business App.
According to the Technavio research report, every minute over 700,000 status updates and 500,000 comments are posted on Facebook Inc. (NASDAQ: FB) and over 65,000 tweets on Twitter Inc. (NYSE: TWTR) are made worldwide. These figures by themselves show the significance of a social media platform as a marketing tool. Both Facebook and Twitter provide the option to create business pages, which will be oriented around the marketing of said business to the wide range of potential customers registered to the platforms.
E-commerce company, eBay Inc. (NASDAQ: EBAY) which operates through its Marketplace, StubHub and Classifieds platforms, helps enable commerce on its platforms for buyers and sellers online. The Company has an open source platform that provides software developers and merchants an access to its application programming interfaces for developing software and solutions for commerce. Its subsidiary company, StubHub allows customers access to purchase tickets to games, concerts and theater shows and also enable owners to sell the tickets. eBay heavily utilizes digital marketing tools for its platforms.
The giant online retailer Amazon.com, Inc. (NASDAQ: AMZN) focuses on retail sales of consumer products from sellers and subscribers. The company has created a service specifically to help venders, called Amazon Marketing Services, which offers targeted cost-per-click advertising solutions to help Amazon vendors reach new customers and drive sales at Amazon.com. Venders can create ads and push through the website to engage potential shoppers.
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