Gryphon Hosts Webinar Series on the New Canadian Anti-Spam Law and the Impact on Electronic Marketing
NORWOOD, Mass., Aug. 23, 2011 /PRNewswire/ -- Gryphon Networks, the leading provider of all-channel contact governance solutions to enterprises, announces a three-part webinar series focused on marketing compliance with Canada's Anti-Spam Law (CASL), formerly known as C 28 and the Fighting Internet and Wireless Spam Act (FISA), designed to limit marketing activities to consumers without consent.
The free webinar series is open to marketing, legal and privacy personnel at companies that conduct outbound marketing to Canadian consumers, regardless of their location.
Join Melissa Bateman, CIPP, noted marketing privacy attorney and industry expert on email marketing, as she explains CASL, the proposed regulations, its implications on your business, as well as steps that can be taken to limit the risk and exposure of violation, fines and brand damage.
"CASL has very serious and far-reaching implications to businesses, carrying fines among the strictest we've ever seen," said Keith Fotta, CEO of Gryphon, about the event. "This webinar is designed to arm companies with the most accurate information to ensure continuing marketing effectiveness in the wake of the coming regulation."
The first webinar is taking place on August 30th at noon, 12:00 p.m. ET.
Availability is strictly limited. Visit http://www.gryphonnetworks.com/canadian-anti-spam-webinar-series to reserve your space today.
About Gryphon
Gryphon is the leading provider of on-demand contact governance solutions, combining compliance, preference and productivity know-how to help leading companies eliminate risk and increase opportunity. By ensuring the cross-organizational observance of customer preferences, while preventing the over-zealous suppression of valuable lists, Gryphon unlocks each client's marketable universe using confidence-building technology solutions that drive revenue. And by securely managing data and certifying contacts in real-time across all communication channels, Gryphon guarantees 100% compliance with Do-Not-Contact federal and state regulatory rules. Established in 1999 and headquartered in Norwood, Massachusetts, Gryphon counts the world's top brokerage firms and financial services experts among a host of satisfied clients.
Contact: Joanne Pinto, 781-278-1936, [email protected]
Website: http://gryphonnetworks.com
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SOURCE Gryphon Networks
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