GUESS Extends Partnership With Tiesto
New product collaboration to include accessories
LOS ANGELES, March 26, 2013 /PRNewswire/ -- GUESS, the denim-based lifestyle brand, is pleased to announce the company will expand the collaboration with legendary DJ and producer Tiesto to include a new range of apparel for men and women as well as accessories. GUESS branded performances around the world will also continue.
"Tiesto understands the GUESS lifestyle so well," said Paul Marciano, CEO and Creative Director for GUESS?, Inc. "To extend this collaboration to more categories was an easy – and a fun - choice."
"I'm excited because I learned so much from the first collection and put all that experience into the second collection to create amazing new pieces," said Tiesto. "It's especially exciting to grow the second collection by adding more pieces and accessories."
Beginning in May, the new GUESS / Tiesto collection will be available in GUESS stores. The inspiration for the 35 piece line for women and men continues to come from the energy and excitement of electronic music performed live. Included in the offering are skinny-fit jeans for men and women in shimmering neutral colors and spring-weight coated fabrics for tops, which give a modern edge to this summer club capsule. Design details such as studding, stitching and zippers feature prominently. The graphics on tees and tanks come from digital and geometric contemporary art and are album cover-worthy. Sunglasses are perfect for outdoor gigs, available in an oversized aviator style for women with metal and jeweled embellishments, and in a squared aviator for men with metallic accent on top bar and temples. A super-sexy heel and a wedge sneaker are offered for women and leather high-tops for men. The men's watch in stainless steel combines sporty features in the collection's signature electric blue. Everything is detailed and trimmed with the custom GUESS / Tiesto logo.
Also continuing in 2013 are GUESS branded performances by Tiesto around the world. The next is in Dubai on March 28th.
Fans can sign up to be the first to know about GUESS branded Tiesto performances and when the collection hits stores at the dedicated microsite, tiesto.guess.com. Fans can also join the conversation on Twitter using the hashtag #guesstiesto.
Tiesto has transcended musical genres to create a global "Tiesto" brand. His achievements include: a Grammy nomination, numerous MTV awards, performing at the opening ceremony of the 2004 Athens Olympic Games to an audience of billions, and even a wax statue at Madame Tussauds. With over 14 million friends on Facebook, 1.5 million followers on Twitter, close to 400 million hits on YouTube, a globally syndicated Club Life Radio Show and his Club Life Podcast (#1 music podcast on iTunes globally), not to mention having played to millions live around the world, Tiesto has truly become a universal phenomenon. Tiesto has worked with superstars such as Kanye West, Coldplay, Gotye, Katy Perry, Nelly Furtado, Yeah Yeah Yeahs, Goldfrapp and many more. 2012 saw Tiesto achieve new heights in his stellar career - launching his very own Club Life Radio Channel on Sirius XM; performing the first concert live-streamed on Twitter; his 10-part "In the Booth" YouTube documentary series; releasing his AKG by Tiesto headphone range and iPhone app; plus his hugely successful Club Life - Volume Two Miami album. Headline performances at festivals around the world, residencies at Pacha in Ibiza and beginning in May, at the new Hakkasan in Las Vegas, as well as the 2013 installment of his Club Life College Invasion Tour which just finished, all promise to make 2013 even bigger.
ABOUT GUESS? INC.
Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name. GUESS is distributed throughout the world in fine department and specialty stores, its retail and factory stores, and on its online store www.GUESS.com. GUESS has licensees and distributors in South America, Europe, Asia, Africa, Australia, and the Middle East. In addition to shopping online, you can find more information on GUESS at www.GUESS.com.
SOURCE GUESS?, Inc.
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