MicroStrategy Mobile Leverages Native Features of Mobile Devices for Rapid Data Insights

MCLEAN, Va., July 8 /PRNewswire-FirstCall/ -- MicroStrategy® Incorporated (Nasdaq: MSTR), a leading worldwide provider of business intelligence (BI) software, and GuestMetrics, Inc., a leading provider of customer insight solutions for the hospitality industry, have collaborated to build and deploy a new iPhone® business intelligence application for the hospitality industry. GuestMetrics collects volumes of point-of-sale restaurant data and provides beverage, alcohol, and food suppliers with actionable insights into consumer behavior.

GuestMetrics' iPhone app provides beverage suppliers and distributors with data on restaurant guests' purchasing behavior at the transaction-level. Built using MicroStrategy Mobile, the app provides detailed insights into consumer spending, consumption preferences, menu pairings, and overall beverage brand health. With convenient access to this valuable information, beverage suppliers and distributors can better understand consumer purchasing patterns and make data-driven decisions as they evaluate product performance, plan consumer promotions, and market new products.  A demonstration of the GuestMetrics iPhone app can be viewed at http://www.microstrategy.com/mobile/iphone.

MicroStrategy Mobile enables companies to easily extend graphs, grids, enterprise reports, and information dashboards to the iPhone and iPad. MicroStrategy Mobile is designed to take full advantage of the multi-touch interface and sensor capabilities of mobile devices to enhance the business intelligence user experience.

"Our new iPhone app is a game-changer for our clients, giving them a competitive edge and transforming the way they work," stated Brian Barrett, President and CEO of GuestMetrics. "We are delighted to offer our clients this powerful new mobile BI app that enables them to access data anytime, anywhere to make strategic business decisions."

"GuestMetrics was an early adopter of MicroStrategy Mobile, and immediately recognized the value of providing its clients with 24/7 access to critical business data," said Sanju Bansal, MicroStrategy's COO. "MicroStrategy Mobile enables companies to build highly-focused mobile apps that address specific business questions, while leveraging the native features of the iPhone for a faster and more intuitive user experience."

About GuestMetrics, Inc.

GuestMetrics, a wholly owned subsidiary of Shot Spirits Corporation, (Pink Sheets: SSPT) is the leading provider of Customer Insight Solutions for the hospitality industry and its suppliers/distributors. The GuestMetrics software is fully integrated with the leading point-of-sale (POS) systems and allows hospitality providers at every level of the market to improve business operations. For the first time in the marketplace, GuestMetrics, through its data mining process, provides beverage alcohol and food suppliers with actionable insight into consumer behavior at the guest check-level. From world-class beverage alcohol suppliers to fine dining establishments and regional/national restaurant chains, clients depend on GuestMetrics tools to build stronger brands and drive revenue growth.  For more information, please visit www.guestmetrics.com.

About MicroStrategy

Founded in 1989, MicroStrategy is a global leader in business intelligence (BI) technology. MicroStrategy provides integrated reporting, analysis, and monitoring software that helps leading organizations worldwide make better business decisions every day. Companies choose MicroStrategy for its ease-of-use, sophisticated analytics, and superior data and user scalability. MicroStrategy offers free reporting software that can be downloaded from its website, http://www.microstrategy.com/freereportingsoftware. More information about MicroStrategy (Nasdaq: MSTR) is available at www.microstrategy.com.

MicroStrategy, MicroStrategy Mobile, and MicroStrategy Business Intelligence Platform are either trademarks or registered trademarks of MicroStrategy Incorporated in the United States and certain other countries.  Other product and company names mentioned herein may be the trademarks of their respective owners.

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SOURCE MicroStrategy Incorporated

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