Guided Therapeutics' LuViva® Honored as Finalist in Medical Device Excellence Awards

ATLANTA, April 29, 2014 /PRNewswire-iReach/ -- Big Bang is pleased to announce that the LuViva® Advanced Cervical Scan, a non-invasive device used to detect cervical disease at the point of care, has been selected as a finalist in the Hospital Devices and Therapeutic Products category of the 17th Annual Medical Device Excellence Awards (MDEA) competition. Selected products excel in the areas of product innovation, design and engineering achievement, end-user benefit, and cost-effectiveness in manufacturing and healthcare delivery. Winners will be announced at the 2014 MDEA Ceremony held Wednesday, June 11, 2014 in conjunction with the MD&M East event at the Jacob K. Javits Convention Center in New York.

"We are thrilled to be chosen as a finalist for this prominent award," said Devin Moore, partner and design director at Big Bang. "Our primary goal for the device was to create a design that conveys comfort and wellness to the patient and is easy to use by the clinician or doctor. Being recognized by Medical Design and Diagnostic Industry (MD+DI) and the diverse jurors affirms our belief that successful products blend innovative technology with great design and exceptional user and patient experience.  We would also like to thank our partner in the development process, Guided Therapeutics of Norcross, Georgia, for their commitment to LuViva."

The MDEA awards program celebrates the achievements of the medical device manufacturers, their suppliers, and the many people behind the scenes—engineers, scientists, designers, and clinicians—who are responsible for the cutting-edge products that are saving lives; improving patient healthcare; and transforming medtech – one innovation at a time.

Gene Cartwright, Chief Executive Officer of Guided Therapeutics states, "The elegant product design, created by Big Bang, reinforces the sophisticated technology that is at the fundamental core of Lu Viva, as well as the benefits it provides to the patient and the overall healthcare system." 

Entries are judged by a panel of experts comprised of practicing doctors, nurses, and technicians alongside industrial designers, engineers, and human factors experts. Entries are judged on: meeting clinical objectives; innovative use of materials, and processes; manufacturing cost- effectiveness and profitability; improving healthcare delivery and changing traditional medical attitudes or practices; providing enhanced benefits to the patient, end-user and healthcare system.

The Medical Design Excellence Awards competition is presented by UBM Canon and by Medical Device and Diagnostic Industry (MD+DI). Visit www.MDEAwards.com for more information.

About Big Bang
Big Bang, a design, engineering and innovation firm, develops products that people love. Based on in-depth research, rigorous analysis and focused creativity, the firm's cross disciplinary team has solved hundreds of complex and simple product development challenges, resulting in a wide range of award-winning and top selling products that exceed user, patient and business expectations.  Founded in 1994, Big Bang has worked with a diverse range of companies including Bard, Clarity, Cuisinart, Fellowes, Georgia Pacific, General Electric, Intel, Ridgid and SC Johnson.  Big Bang has offices in Atlanta and New Haven, CT.   For more information visit www.bigbangip.com.

Media Contact: Steve Meister, Big Bang, 404-614-0660, [email protected]

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SOURCE Big Bang