PARSIPPANY, N.J., Aug. 2, 2016 /PRNewswire/ --Guidemark Health, a full-service, healthcare communications agency, announced today its Chief Behavioral and Engagement Officer, Fred Petito, has been named to the prestigious PharmaVOICE 100 list of the most inspiring leaders in the healthcare sector.
Selected from among hundreds of colleague- and client-submitted nominees, Petito was recognized for his positive contributions to the life-sciences industry, most notably his innovations in integrating behavioral insights, analytics, and emerging media into brand experiences.
In 2015, under Fred Petito's guidance, Guidemark Health launched Praedicis, a proprietary methodology that draws on decades of research from the social, cognitive, and decision sciences to more deeply understand the factors influencing the decisions and behaviors of all healthcare constituents.
A recent presenter at the Cannes Lions Health Festival, Fred Petito is a seasoned digital and multichannel marketer with nearly 20 years' experience planning and implementing communications programs for clients in a range of industries and at leading agencies such as Ogilvy, Grey, R/GA, and Young & Rubicam.
Petito is the third Guidemark Health leader to be honored as a PharmaVOICE 100. Both CEO, Matt Brown, and CCO, Tina Fascetti, were honorees in 2014. Petito's award was announced in the July/August 2016 issue of PharmaVOICE magazine.
Guidemark Health is a midsize, full-service, healthcare communications agency headquartered in Parsippany, New Jersey, with multiple offices strategically located along the pharmaceutical corridor from Stamford, Connecticut, to Princeton, New Jersey. With decades of experience, knowledge, and passion for healthcare communications, our mission is to guide our clients through the challenges of building lasting connections with customers. Through innovative, inspiring, and creative engagement strategies combined with extraordinary content, we deliver meaningful healthcare experiences that change lives for the better.
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/guidemark-healths-chief-behavioral-and-engagement-officer-named-to-pharmavoice-100-300307510.html
SOURCE Guidemark Health