GutCheck Changes Online Market Research Community Landscape With Instant Consumer Insights From Facebook, Twitter and Google+
Brands can immediately recruit groups of respondents within minutes and start gaining insights
DENVER and NEW YORK, March 27, 2012 /PRNewswire/ -- GutCheck today introduced Instant Research Communities, fresh out of private beta with some of the biggest and most innovative brands in the world. Instant Research Communities are a powerful way to get direct, nuanced consumer insights quickly and affordably: Marketers can tap into existing communities on their websites, Facebook fan pages, Twitter, and Google+. GutCheck instantly recruits and qualifies respondents from these pools of brand advocates – but can also recruit from their own consumer panel of over 6 million respondents, so that brands can compare sentiment between fans and the general public.
Instant Research Communities are just that: An instant, private platform that allows groups of qualified respondents to react to, validate, and discuss a company's or brand's proposed business decisions out of the public eye. GutCheck solves the problem of speed by allowing clients to tap into its automated recruitment engine and creating a community in a matter of a few hours.
Different from both expensive traditional Market Research Online Communities (MROCs) and less private social listening and crowdsourcing tools on the market, communities are powered on a secure platform, giving brands the privacy they need to ask questions relating to sentiment, product usage, discovering new customer segments, and overall brand exploration.
"We hear our customers say every week that they want the ability to conduct online market research and get quick feedback from a group of target respondents, with the promise of engagement over time. But these same customers are facing budget and time constraints and traditional communities aren't working for them," said Matt Warta, GutCheck CEO. "GutCheck believes that traditional communities can be much more svelte from both a cost and speed perspective and we think Instant Research Communities are the answer."
GutCheck Instant Research Communities will be previewed this week at The Advertising Research Foundation (ARF) 2012 Re:think annual conference in New York.
More details on GutCheck's online market research tools can easily be found at their web site, and team members are available to help customers quickly launch their next project.
GutCheck is located at booth #419 during the ARF conference. CEO Matt Warta will be speaking Monday March 26th at 8:00 a.m. to kick off the conference.
Winning the top prize at DEMO in March 2011, GutCheck gives brands of all sizes the ability to immediately conduct online market research in both an affordable and flexible manner. GutCheck believes that all researchers, agencies, and curious marketers seeking information needed to make critical business decisions should be able to able to get reliable, qualitative feedback from a desired demographic without spending weeks waiting for answers. The company's goal with every piece of technology is to help their customers access the right people at the right time for the right result. Customers currently conduct online market research related to product development and optimization, brand and segment exploration, and testing for advertising, package design and web concepts. The company has received $2M in a Series A round of funding and has 10 employees in their Denver, Colorado location. For press inquiries, please visit: http://gutcheckit.com/press
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