CHICAGO, April 18, 2017 /PRNewswire/ -- DERMAFLASH today announces an equity investment by Guthy-Renker Ventures, the parent of the iconic infomercial producer and beauty product innovator Guthy-Renker LLC. DERMAFLASH produces a revolutionary hand-held exfoliating device inspired by the popular med spa procedure, dermaplaning.
In conjunction with its investment, Guthy-Renker LLC and DERMAFLASH are partnering to launch an infomercial to showcase the best-selling device and its related product family.
Previously only available in a doctor's office or medical spas, this first-in-class, at-home device offers a superior level of exfoliation while simultaneously removing pesky peach fuzz from a woman's face. Results are immediate and, like a magic wand, DERMAFLASH creates a flawless canvas for skincare and makeup application.
DERMAFLASH has quickly become the secret weapon for celebrities and their makeup artists; Ashunta Sheriff, Taraji P. Henson's makeup artist, swears by DERMAFLASH and relies on this device to get her famous client's faces camera ready before walking any Red Carpet. "I love using DERMAFLASH on my clients because it gives them baby smooth skin so makeup looks absolutely flawless," said Ashunta Sheriff.
"My passion is empowering women of all ages and ethnicities to attain flawless, camera ready skin. I am so proud to have built a company by women for women," said Dara Levy, CEO and founder of DERMAFLASH. "I am truly honored to be partnering with Guthy-Renker. DERMAFLASH enables women to take their skin care concerns into their own hands in the privacy of their own homes. I am ecstatic that our partnership will provide the opportunity to get this magic wand into the hands of as many women as possible," she added.
Guthy-Renker will create and manage the direct response distribution channel for DERMAFLASH, which is already sold in high-end retail outlets like Neiman Marcus, Nordstrom, Sephora, Ulta and Macys. Earlier this year on QVC, DERMAFLASH sold more than 30,000 devices in less than a day.
"We are impressed by Dara's instincts in building this business and see significant, global growth potential in the years to come." said Bill Guthy, founding principal and co-chairman of Guthy-Renker Ventures. "DERMAFLASH is an excellent addition to our portfolio, launching a new category for Guthy-Renker LLC that complements all of our skincare brands," added Guthy-Renker CEO Rick Odum.
After launching in January 2016, DERMAFLASH has become one of the hottest beauty device products on the market. DERMAFLASH has been honored with numerous beauty industry awards as well as being featured in countless TV shows, top tier publications and magazines.
Founded in 2015 by Dara Levy, DERMAFLASH represents a new paradigm in beauty. This first-in-class patented device was inspired by the in-spa facial treatment "dermaplaning" offered at the MedSpa Dara previously owned. The device takes its inspiration from the majesty of the hummingbird; DERMAFLASH uses a subtle sonic vibration that mimics the flutter of the hummingbird's wings and a proprietary Edge to simultaneously remove the oldest layer of dead skin cells and built-up debris while painlessly sweeping away unwanted vellus hair. This revolutionary device offers immediate results with no downtime. Smooth, radiant, camera ready skin is instantly revealed. DERMAFLASH has quickly become the go-to tool for celebrities and their makeup artists because, like a magic wand, it allows skin care to do its job more effectively and creates a flawless canvas for makeup application.
Dara created DERMAFLASH to empower women to take all their beauty concerns into their own hands in the comfort of their own homes. DERMAFLASH continues this goal and is committed to bringing to market a collection of unique, first-in-class, disruptive solutions that deliver previously unattainable results.
Feeling is believing. Click here to see DERMAFLASH in use.
DERMAFLASH is headquartered in Chicago, Illinois.
About Guthy-Renker LLC
Guthy-Renker is one of the world's largest and most respected omni channel marketing companies. Since 1988, Guthy-Renker has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today's leading celebrities, the Company has been credited with transforming the broadcast direct marketing industry.
Co-Founders and Co-Chairmen Bill Guthy and Greg Renker have set industry standards for trust, integrity and best practices and along the way, have helped shape industry governing policies. Greg Renker is a founding member of leading industry trade organization, the Electronic Retailing Association (ERA). He was elected the first chairman of the ERA's Executive Committee /Board of Directors and now serves as Chairman Emeritus.
Guthy-Renker has a superior track record of customer satisfaction. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
Guthy-Renker is headquartered in El Segundo, California.
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