Gymboree Introduces New Baby Collection Inspired By Little Golden Books®

Iconic storybook characters are brought to life in Gymboree's latest limited edition collaboration, available online and in stores now

02 Feb, 2016, 09:00 ET from Gymboree

SAN FRANCISCO, Feb. 2, 2016 /PRNewswire/ -- Gymboree celebrates One Big Happy Storytime with the launch of a limited-edition baby collection featuring iconic characters from Little Golden Books. The Poky Little Puppy, The Fuzzy Duckling and The Shy Little Kitten come to life in cute, cozy, giftable clothing & accessory sets – available now in-stores and online at gymboree.com/baby. To celebrate the launch, customers will receive a free Little Golden Book with any $30 purchase in store, from February 1February 10, (while supplies last).

"Behind every Gymboree collection is a colorful, imaginative story that inspires the sweetness in every detail," said Betsy Schumacher, General Manager of Gymboree. "So it is such an exciting opportunity for us when we get to play with such lovable characters as those from Little Golden Books on our cozy, quality fabrics. We've created giftable pieces perfect for the brand new baby in every family's life."

As part of the launch, Gymboree is hosting a One Big Happy Storytime sweepstakes, giving away everything a family needs to make storytime extra special. Customers can enter for the chance to win over $2,000 in prizes, including Little Golden Books nursery bedding and décor from The Land of Nod, a set of Little Golden Books from Random House, and a $500 gift card from Gymboree.  Fans can see rules and enter at gymboree.com/littlegoldenbooks from February 1February 29, winners will be announced in March.

Each adorable piece from the Little Golden Books collection is designed in detail to showcase the beloved characters from The Poky Little Puppy, The Fuzzy Duckling and The Shy Little Kitten, which adorn both apparel and coordinating accessories, in sizes 0 – 24 months. Styles range from comfy one-pieces to more dressed-up outfits, each capturing the colors and patterns of the classic books. Perfect for gifting, the collection also includes three Little Golden Books gift boxes, which open up to an adorable bodysuit and matching pants. Customers can learn more about the limited edition collection and shop other baby collections from Gymboree by visiting gymboree.com/baby.

ABOUT GYMBOREE

Gymboree has been celebrating childhood for 30 years, dressing kids newborn to 12 years old. Gymboree offers colorful, head-to-toe clothing and accessory collections—quality clothes that let kids be kids.

Gymboree is part of The Gymboree Corporation family which began in 1976 with Gymboree Play & Music, offering parent-child play programs. Today, along with franchised and company-operated Gymboree Play & Music locations, The Gymboree Corporation operates three specialty retail brands—Gymboree, Crazy 8 and Janie and Jack—offering unique, high-quality products delivered with personalized customer service in more than 1300 stores worldwide and on www.gymboree.com, www.crazy8.com and www.janieandjack.com.  

ABOUT LITTLE GOLDEN BOOKS:

In 1942, the launch of Little Golden Books revolutionized children's book publishing by making high-quality picture books available at affordable prices. More than 60 years later, many of the original Little Golden Book titles are still wildly popular, with The Poky Little Puppy topping the list of the ten bestselling children's books of all time. Little Golden Books' backlist is teeming with classics and features the stories and artwork of children's book legends Mary Blair, Margaret Wise Brown, Richard Scarry, Eloise Wilkins, Garth Williams, and many more.

SOURCE Gymboree



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