h2O® Spring Water and Lionsgate Partner for the Worldwide Premiere and Nationwide Mall Tour for Theatrical Release of The Hunger Games

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Mar 12, 2012, 01:59 ET

WESTON, Fla., March 12, 2012 /PRNewswire/ -- h2O®, the natural spring water in a revolutionary paper bottle, today announces a sponsorship of The Hunger Games. h2O Spring Water will be the exclusive water sponsor of both the film's red carpet world premiere on Monday, March 12th in Los Angeles and its 9 city U.S. Mall Tour, where fans will have the chance to interact with the actors playing their favorite characters. Details about the Mall Tour are available here.

Directed by Gary Ross and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik, the Lionsgate film is based on Suzanne Collins' best-selling novel, the first in a trilogy published by Scholastic that has over 26 million copies in print in the United States alone. The story has developed a massive global following, and the March 23, 2012 film release is being eagerly anticipated by fans worldwide.

Challenging the conventions of traditional plastic bottled water, h2O Spring Water's aseptic paper packaging looks like a sleek bottle of the future, offering consumers one of the most environmentally friendly beverage solutions available. Made mostly from paper instead of plastic, h2O Spring Water bottles use less energy in their production and shipping, and can be recycled in a process called hydra pulping. h2O Spring Water comes from the pristine Niagara Escarpment in Canada.

"This sponsorship is the perfect way to introduce new consumers to h2O Spring Water while becoming a part of this incredible film and the excitement around it," said h2O Spring Water founder and president, Julie Atherton. "The partnership entrenches h2O Spring Water firmly in the entertainment space, and the brands are well aligned as The Hunger Games has many positive environmental messages, and h2O Spring Water offers consumers an alternative to plastic bottled water."

A Hollywood favorite, h2O Spring Water has graced the stages of Justin Timberlake and Lady Gaga, among others. h2O Spring Water is available online and at select retailers, visit www.h2Ospringwater.com.

About h2O Spring Water®

Distributed by Refreshing Ideas, LLC, h2O® is "a sip in the right direction" offering today's environmentally conscious consumer a way to enjoy the world's most consumed beverage without contributing to the 38 billion plastic bottles that end up in landfills every year. Pristine spring water from the Niagara Escarpment is packaged in award-winning, aseptic bottle, minimizing the impact on the environment and providing a safe drinking experience with no danger of chemical leaching. h2O Spring Water bottles are multi-layered, providing superior protection and insulation to keep purities in and impurities out.

To experience h2O online, please visit:
Official Website: http://www.h2Ospringwater.com/
Official Facebook Page: http://www.facebook.com/h2Ospringwater
Official Twitter Page: http://twitter.com/h2Ospringwater
Official YouTube Page: http://www.youtube.com/h2Ospringwater

About THE HUNGER GAMES

Every year in the ruins of what was once North America, the Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which "Tributes" must fight with one another until one survivor remains.

Sixteen-year-old Katniss Everdeen volunteers in her younger sister's place to enter the games, and is forced to rely upon her sharp instincts as well as the mentorship of drunken former victor Haymitch Abernathy when she's pitted against highly-trained Tributes who have prepared for these games their entire lives. If she's ever to return home to District 12, Katniss must make impossible choices in the arena that weigh survival against humanity and life against love.

THE HUNGER GAMES is directed by Gary Ross, with a screenplay by Gary Ross and Suzanne Collins and Billy Ray, and produced by Nina Jacobson's Color Force in tandem with producer Jon Kilik. Suzanne Collins' best-selling novel, the first in a trilogy published by Scholastic that has over 26 million copies in print in the United States alone, has developed a massive global following. It has spent more than 180 consecutive weeks/more than three consecutive years to date on The New York Times bestseller list since its publication in September 2008, and has also appeared consistently on USA Today and Publishers Weekly bestseller lists.