CAMBRIDGE, Mass., July 23, 2012 /PRNewswire/ -- Hadapt, creator of the first big data platform combining Apache Hadoop and relational DBMS, today announced Scott Howser has joined as Vice President of Marketing. In this position, he will lead marketing for Hadapt's Adaptive Analytical Platform. Howser was formerly VP, Product Marketing, Vertica Systems, an HP company.
"Scott's industry experience ensures he will have an immediate impact on all facets of Hadapt's marketing programs, from lead generation to clearly communicating the benefits of our Hadoop-based solution," said CEO Justin Borgman. "This is a critical addition to our executive team, as we near general availability of Hadapt's Adaptive Analytical Platform."
"By capitalizing on Apache Hadoop, Hadapt enables scalable, cost-effective analysis of structured and unstructured data," said Howser. "Hadapt extends the capabilities of most BI tools, enabling businesses to make better use of different data types with the only offering that can analyze structured and unstructured data on a single, unified platform."
Prior to Vertica, Howser was Global Technical Director at F5 Networks.
Originating from research at the Yale computer science department, Hadapt delivers the only big data analytics platform that natively integrates Hadoop with advanced database technology, allowing for the integrated analysis of structured and unstructured data. For more information, visit www.hadapt.com.