Haier's Technical Innovation Pushes It to the Forefront of Chinese Household Electrical Appliance Enterprises

Company's Smart Air Ecosystem is the source of its continuous leading position in technological innovation

Jan 12, 2016, 08:06 ET from Haier

LAS VEGAS, Jan. 12, 2016 /PRNewswire/ -- On January 8th, 2016 the International Consumer Electronics Show convened in Las Vegas, USA. At this smart home- and virtual reality-centered exhibition, Haier showed two air condition models co-produced with Apple and Google that greatly enhance user experience through intelligent control.

Coincidentally, during the exhibition, Haier air conditioning appeared in the Great Hall of the People in China for the second time. With its "Research and Industrialization of Air Conditioning Comfort Intelligent Control Technology" project, Haier won the Progress Award of National Science and Technology, the highest award in the Chinese technology innovation field, becoming the only brand awarded this prize twice in the Chinese air conditioner industry.

China's Xinhua News Agency, in a report, specially highlighted the point of benefiting the people with technology and acknowledged that Haier deserves the award for its innovation spirit. According to McKinsey Global Institute's latest assessment report, China's innovation capability is far better than evaluated by international society and even in some areas its innovation capability is in the leading position around the world.

In fact, Haier air conditioning is far underestimated in its innovation. Since the release of its Smart Air Ecosystem in 2013, which opened the door to world-class resources, Haier has not only achieved successful landing and industrialization of technological innovation, but also has introduced the home appliance industry to a new product developing pattern that is user-experience-oriented instead of product-oriented.

For example, Haier air conditioning saved the industry from a very old tough issue with its creative air jet ventilation technology. Its PMV smart control technology first put forward a model equation that was customized for Chinese people's physical condition, solving environmental and smart control problems brought about by individual differentiation.

Thanks to this human-oriented, innovative research and scientific and technological innovation that quickly responds to the times, Haier air conditioners are exported to more than 100 countries and regions such as Europe, Russia and Japan, and also carry the Energy Star label from the U.S. Environmental Protection Agency, as well as the A-level Energy Star from EU EUROVENT. For Haier air conditioning, transforming from the research and development of technology to industrialization refers to a developing pattern that upgrades from the traditional product-centered designing into one that aims at the best customer experience.

At present, the Chinese household electrical appliance industry has formed an effective docking between the largest manufacturing scale and the largest industrial demand. Technological innovations on this basis have effectively promoted the global competitiveness of Chinese enterprises. Chinese enterprises, represented by Haier, will rise to the horizon with more aggressive innovation efforts, reshaping the global consumer electronics industry and become global trend setters. Household electrical appliance enterprises of Europe, the United States and other regions must be alert to the technological innovation of rising Chinese household electrical appliance enterprises.


Guo Hao

Photo - http://photos.prnewswire.com/prnh/20160112/321273