Hailey's signing is a signature ModelCo move for the brand which has an impressive list of past ModelCo ambassadors including Aussie Icon Elle Macpherson, Dannii Minogue, Cheyenne Tozzi and most recently Rosie Huntington-Whiteley. ModelCo Founder and CEO Shelley Barrett, a former model agent, prides herself on identifying up and coming talent that will resonate with her customers:
"Hailey epitomises raw beauty and has a look which is very edgy, modern and cool. I felt compelled to join forces and bring Hailey's fresh take on beauty to her many fans around the world. It was inspiring to work with her on this project and inject a renewed, contemporary feel to the ModelCo brand."
Reaching the 15 year milestone in 2016, ModelCo continues to evolve as a multifaceted beauty brand with global appeal and new innovations across all three ModelCo beauty categories -- self-tanning, natural skincare and colour cosmetics.
Customers will be lining up to pre-register for the limited edition, Hailey Baldwin for ModelCo collection at: www.modelcocosmetics.com
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