DUBAI, UAE, March 25, 2015 /PRNewswire/ --
Saahtain's "Feed Easy, Halal Relief" mimics the values of this year's theme at DIHAD in just eight months
Saahtain Foods, the regions first and only manufacturer of ready to eat halal meals exhibited at Dubai International Humanitarian Aid & Development Conference and Exhibition (DIHAD) this week. The conference is held under the patronage of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President & Prime Minister of United Arab Emirates, Ruler of Dubai and supported by, International Humanitarian City. The theme of 2015 DIHAD is "Opportunity, Mobility and Sustainability". Saahtain Foods brand for the humanitarian sector is called Tayyib: "Feed Easy, Halal Relief" encapsulates those values as all of the food we prepare are easily mobile, accessible and sustainable and are produced entirely in the UAE.
Tayyib meals are 100% halal, 100% natural & highly nutritious meals that are ready to eat which require no special storage, or a chilled environment for transportation. The shelf life of each meal is over 2 years at room temperature; because we are using the same technology NASA uses to develop its food for space. Manufactured in the UAE, Tayyib ingredients are locally sourced. The successful Saahtain Foods' research and development team helped launch, at DIHAD, the world's first date porridge. With long shelf life packaging, local UAE dates have been used to create this nutritious blend of high energy porridge.
"Innovation in the Humanitarian sector truly makes us a social enterprise," stated Adeel Khan, CEO of Saahtain Foods. "We bring private sector excellence in to the strategies of leading non-profit organizations and the Corporate Social Responsibility efforts of leading corporates across the region."
He went on to state:
"DIHAD is a very important platform for us, we are strong believers in the strategic and geographical location of UAE for humanitarian & development work. We are really excited to be using the highly nutritious dates of the region; it was an obvious choice for our next product launch."
Saahtain Foods will shortly begin its annual drive to partner with local and UK based charities to use sacrificial 'Adahi' meat and produce a complete ready-to-eat rice-based meal, that can then be sent efficiently to remote parts of the world, without having to be frozen, to feed the most vulnerable communities.
NOTES TO EDITORS:
1. Saahtain is a Dubai based producer of 100% halal meals that are ready to eat, nutritious and produced in the UAE.
2. Our aim is to provide high quality, tasty, balanced and nutritious food to our customers. We service a wide customer base globally in this sector.
3. Tayyib services a wide customer base of Humanitarian, Emergency and Relief agencies globally. In addition, we also support individual donors and corporations in their philanthropic and CSR efforts. At-Tayyib is one of the Names of Allah. At-Tayyib means the One far removed from every imperfection and deficiency Tayyib is from taa-ya-ba and it literally means to be pleasant, agreeable, lawful. The word 'tayyib' itself means to be good, clean, wholesome, gentle, fair and lawful. From these meanings we get the general meaning for tayyib of anything that is good and pure. "O mankind, eat from whatever is on earth [that is] lawful and tayyib". (Suratul Baqarah, ayah 168).
4. Tayyib meals not only provide food; but also provide the essential nutrients to the masses so that a child can focus on his/her wellbeing and education and the adult can focus on being productive for his/her family. Disease is a poor person's biggest enemy and through our breakthrough nutritional program, you can empower the poor for the long term.
Zahra Mahmood, Media Relations
225, DIC Complex 1
International Humanitarian City, Dubai, UAE
SOURCE Saahtain Foods