SAN FRANCISCO, Sept. 3, 2013 /PRNewswire/ -- SquareTrade®, the #1rated protection plan trusted by millions of happy customers, today revealed new research about kids and electronic devices. The study found that more than 50% of American parents say their kids have damaged a mobile phone, laptop, tablet or other portable device, costing parents more than $2.8B in repairs and replacements.1
"Just like their parents, kids use devices for an increasing number of things – from games and videos to research and homework. Our research shows that this increased usage also means that devices are more at risk than ever before, and we expect this trend to continue," said Ty Shay, CMO of SquareTrade. "We believe it's important to educate parents about these accidents because 60% are not covered by a protection plan, making repairs and replacements expensive and time consuming."
More than 85% of American kids now have their own mobile device and they use it more than ever: parents say their kids use mobile devices for an average of 3.2 hours a day.
- Kids 2 and under use for 1.5 hours per day
- Kids 3-6 use for 1.8 hours per day
- Kids 7-12 use for 3 hours per day
- Kids 13-17 use for 4.9 hours per day
The research also revealed the unexpected consequences of kids using mobile devices including unauthorized purchases, accidental calls, texts and photographs, and a surprising number of food and drink related accidents:
- Accidental calls & texts: 31% of parents say that their kids have called, texted, or messaged someone by accident on their parent's devices
- Unapproved purchases: 28% of parents say that their kids have purchased something on the parent's mobile device without permission
- Unintended photos: 9% of parents say that their kids have taken inappropriate photos with the parent's devices.
- Conflict: 36% of parents have bought an additional device in order to reduce conflict in their home
- Food & Drink: 33% of kid-caused accidents involved food or drink:
- 50% involved milk
- 19% involved chocolate
- 17% involved candy
- 16% involved yogurt
- Boy trouble: Boys were 35% more likely than girls to have caused the accident
SquareTrade suggests these 5 tips for protecting kids' devices and parents' wallets from unexpected device accidents:
- Always keep devices in protective cases or covers
- Never take your devices to the bathroom
- Remind your kids not to eat and drink while using devices
- If your kids bring devices to school, make sure they don't over-pack their backpack and crush their tablet
- Buy a protection plan so you're covered no matter what accident happens
SquareTrade is the #1 rated protection plan trusted by millions of happy customers for its fast and exceptional service. SquareTrade protects mobile devices, laptops and tablets, and other consumer electronics and appliances from malfunctions, accidental damage and life's frequent mishaps. Unlike old-fashioned warranties, SquareTrade is designed for today's consumer and uses innovative technology to deliver a zero hassle claims process. SquareTrade has more than 200,000 fans on Facebook, consistently wins industry awards and receives thousands of 5-star reviews for its customer service. Top retailers around the world offer SquareTrade, achieving a 200% increase in sales on average and happier customers. SquareTrade's rapid transformation of the warranty industry attracted one of the largest private capital raises in 2012, with a $238 million round led by Bain Capital and Bain Capital Ventures. Headquartered in San Francisco and London, SquareTrade is privately held. For more information, go to www.squaretrade.com.
SquareTrade is a registered trademark of SquareTrade, Inc.
1 Methodology and Data Sources
1.) SquareTrade's 2013 Kids Accidents Survey, conducted in June 2013 using the world's largest panel provider, Survey Sampling International. Feedback was collected from 1,000 parents with at least one child 0-18. 2.) The Census Bureau's 2010 population estimates from the Family Households by Number of Own Children Under 18 Years study. Please note: Total expenditure estimate created using data sources 1 & 2.