Hallmark Lighting Announces the Official Launch of Its Lumin Collection by Hallmark Lighting

CHATSWORTH, Calif., Jan. 23, 2018 /PRNewswire/ -- Hallmark Lighting, a leading provider of customized, high-end lighting solutions, today announced the official launch of its Lumin Collection by Hallmark Lighting. This new line will offer stock products that provide an affordable, yet sophisticated, look for clients in the hospitality industry and elsewhere, and it will dramatically expand the reach of a company known for its bespoke products.

The Lumin Collection responds to growing consolidation in the hospitality industry, as almost half of the more than 53,000 hotels in the United States are owned by or associated with six large properties.¹ Increasingly, owners of high-end properties served by Hallmark Lighting are acquiring mid-market, select service brands and seek to provide them with a similarly luxurious look in lighting that is competitively priced.

"Currently, the nation's five-star hotels use customized Hallmark Lighting products," said Ron Cozean, executive chairman of both Hallmark Lighting and its sister company, Luminance and an operating executive at Resilience Capital Partners, which owns Hallmark Lighting and Luminance. "Many of our clients also operate two- and three-star hotels, and they asked us to offer a stock line that could replicate the look in their highest-end properties. The Lumin Collection by Hallmark Lighting meets this demand in a cost-competitive manner, delivers an 8-10 week lead-time and will be a true game-changer."

The official launch of the Lumin Collection follows growing demand for the company's products, driven by increased recognition of its innovative, high-quality lighting solutions, its competitive pricing, and its superior craftsmanship from trained artisans in the U.S. Today, nearly all – 95 percent – top 100 designers and procurement firms work with Hallmark Lighting, reflecting the respect among industry professionals for the company's dedication to excellence. In addition, 98 percent of four- and five-star hotels use Hallmark Lighting products.

Both Hallmark Lighting and its sister company, Luminance, have gained momentum since they were acquired in 2016 by Resilience Capital Partners, a private equity firm in Cleveland. Resilience Capital has invested in these companies, which has led to the hiring of senior executives, new products, and expanded marketing and distribution. "Hallmark Lighting and Luminance are recognized for their superior design, outstanding quality, and willingness to work closely with their clients and customers," said Cozean. "We are committed to providing them with the resources they need to succeed in the highly competitive lighting industry."

About Hallmark Lighting

Based in Chatsworth, California, Hallmark Lighting provides the absolute best in custom lighting and architectural appointments and customized, high-end lighting solutions, primarily to the hospitality industry. On the forefront of custom lighting for more than 40 years, Hallmark offers an unsurpassed commitment to product quality, customer service, and ultimate client satisfaction. It understands the demands that design and purchasing firms face in meeting, and exceeding, client expectations, and it welcomes the opportunity to enhance its innovative design, diversified product offering, and creative solutions. For more information, visit us online at www.hallmarklighting.com.

About Luminance

Based in Commerce, California, Luminance is a designer and distributor of lighting solutions, fixtures, hardware and electrical components, ceiling fans, plumbing parts, light bulbs, and LED bulbs. Founded in 1951 and formerly known as American De Rosa Lamparts, Luminance offers not only a unique collection of residential and commercial lighting solutions in flawless finishes but also unparalleled quality and world-class service. In addition to its Commerce headquarters, the company has facilities in Texas, New York, and Illinois as well as China. Luminance provides a large line of stock products to residential and commercial clients while its sister company, Hallmark Lighting, supplies customized, high-end lighting solutions, primarily to the hospitality industry. For more information, please visit www.luminance.us.com.

About Resilience Capital Partners

Headquartered in Cleveland, Ohio, Resilience Capital Partners invests in niche-oriented manufacturing, value-added distribution and business service companies that have sustainable market positions and a clear path to cash flow improvement. Resilience Capital targets platform businesses with $25 million to $250 million in revenues across a broad range of industries where it can improve a company's operations, competitive positioning, and profitability. Resilience Capital manages in excess of $625 million for its global investor base, which includes pension funds, insurance companies, foundations and endowments, fund of funds, and family offices. For more information, please visit www.resiliencecapital.com.

¹ Source: "Mergers create hotel giants, but few are complaining," by Hugo Martin, The Los Angeles Times, November 5, 2016

SOURCE Hallmark Lighting

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