Hallmark Signature Collaborates with Top Designers for Stylish New Card Collections

New cards will be distinctly designed and available exclusively at Hallmark Gold Crown® storesand Hallmark.com

14 Jan, 2016, 11:09 ET from Hallmark Cards, Inc.

KANSAS CITY, Mo., Jan. 14, 2016 /PRNewswire/ -- Hallmark Signature is proud to introduce the new Signature Designer Collaborations, card collections created with some of today's most exciting designers and style influencers. These small, unique and distinctive card collections were co-created between Hallmark Signature and these designers to showcase each of their unique design styles and points of view.

The popular Hallmark Signature collection is a brand of fashionable and fabulous greeting cards that are hand-crafted and feature stylish embellishments, unique secondary processes and the very best materials and are printed on luxe paper stocks with messages that say it just right. The new Hallmark Signature Designer Collaborations will combine these foundational elements of Hallmark Signature cards with exciting and surprising new points of view, creating one-of-a-kind cards that will help Signature card buyers express and share their #SignatureStyle.

"Hallmark Signature offers products that reflect the good taste and signature style of today's modern woman," said Hallmark Signature creative director Angela Ensminger. "We're extremely excited to partner with some of today's most talented tastemakers and style influencers to create card collections that stand out and make an immediate impression."

The new everyday collaborations will debut exclusively at Hallmark Gold Crown® stores and online at Hallmark.com in January 2016. Each collection will include seven distinct cards and will feature options for sending situations like birthday, wedding, love, thank you and more. The 2016 Signature Designer Collaborations consist of a combination of bloggers and designers, including:

  • Thimblepress – A design and letterpress studio that features a range of styles with a bright, colorful and modern aesthetic.
  • Petite Alma – An illustration and design studio with an understated, elegant and upscale style.
  • Raul Alejandro – This designer, typographer and hand-lettering artist masterfully combines classic with contemporary to create a tailored but fresh style all his own.
  • 100 Layer Cake – A popular designer-run wedding blog that brings an elegant, sophisticated and feminine vibe to their designs.

"The Signature brand is all about helping women connect and express themselves in unique and stylish ways," said Ensminger. "With the introduction of the new Hallmark Signature Designer Collaborations, we're giving our Signature consumers even more fresh and fun options to choose from. We're introducing them to a few of our favorite designers, too. I hope our fans will become their fans and vice versa."

For Valentine's Day, Hallmark Signature highlights four Designer Collaborations – with Shannon Kirsten and Ashley Goldberg, as well as valentines by Petite Alma and Raul Alejandro. Their cards can be found within the Valentine's Day card displays at Hallmark Gold Crown stores and Hallmark.com.

Additional Hallmark Signature Designer Collaborations are in the works for upcoming 2016 holidays including Mother's Day and Christmas, all available exclusively at Hallmark Gold Crown stores. Be sure to follow Hallmark Signature on Instagram at @HallmarkSignature to learn about these collaborations and much more.

About Hallmark Cards, Inc.
Hallmark makes the world a more caring place by helping people express what's in their hearts and connect in emotional ways with others. In the U.S., innovative Hallmark greeting cards and gifts are sold through the network of Hallmark Gold Crown® specialty stores, leading mass retailers and online. Worldwide, Hallmark offers products in more than 30 languages available in 100 countries. Millions of households enjoy family friendly television programming offered by cable's top-rated Hallmark Channel and fast-growing Hallmark Movies & Mysteries. Hallmark's Crayola subsidiary inspires artistic creativity in children through Crayola® crayons and markers as well as other innovative art tools, crafting activities and creative toys. Privately held Hallmark is based in Kansas City, Mo., and continues to be led by members of the founding Hall family. Visit http://corporate.hallmark.com for more details. Connect at Hallmark.com and on Facebook, Twitter, Instagram and Pinterest.

Photo - http://photos.prnewswire.com/prnh/20160114/322269

 

SOURCE Hallmark Cards, Inc.



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