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2014

HALLS Finds That Americans Are Immune To Good Habits During Cough/Cold Season

Introduces Extra Strong Menthol Flavor Throat Drop

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EAST HANOVER, N.J., Nov. 11, 2013 /PRNewswire/ -- Did you know that 56% of Americans who suffer from a cough or cold are still working out at the gym, jumping on public transportation and liberally shaking hands?[1]  And 19% are regularly kissing their significant other[2]. But it's not just sick people with unhealthy habits.  According to a HALLS-commissioned survey, 23% of healthy Americans make no effort to stay away from cough and cold sufferers[3]. 

(Photo: http://photos.prnewswire.com/prnh/20131111/NY13835-INFO )  
(Logo: http://photos.prnewswire.com/prnh/20131111/NY13835LOGO )

HALLS, America's number one cough drop, recognizes that you're going to be vulnerable this cough/cold season.  So when the cough or cold catches up to you, there's a variety of HALLS drops to help you through the season.  

Introducing new HALLS Extra Strong Menthol Flavor, an intensely cool throat drop made with higher menthol levels than the classic flavors (15 mg vs. 5.8 mg). HALLS Extra Strong Menthol Flavor provides a boost of cooling flavor and soothes sore throats. Not feeling a need for intense cool?  Now through Dec. 4, check out www.UnlockYourCool.com to find which HALLS drop is right for you.  While you're there, you can enter for a chance to win a cool prize to help you during the tough winter months.

"From our findings, we know that people aren't practicing good habits. So for those who inevitably fall victim to a cough, HALLS can provide temporary soothing relief," said Farrah Bezner, Director of Marketing, HALLS. "Our new Extra Strong Menthol Flavor throat drop can help you let the cool in, when you're not feeling your best."

Additional findings from HALLS' national consumer survey to understand the habits of Americans during cough and cold season, include[4]:

  • Working through a cold. Forty-three percent (43%) of Americans regularly continue to go to work when they have a cough or cold. 
  • Need for personal space. Fifty-five percent (55%) of Americans want to be in a protective bubble of their own during cough or cold season.
  • Courteous to those with a cough.  One in three people (33%) say they offer a  cough drop when around someone who has a cough or cold.

About HALLS®
HALLS is America's #1 selling cough drop brand that provides fast, effective cough and sore throat relief. HALLS works quickly in those moments when you need relief -- from a cough or dry, scratchy, or sore throat. HALLS' Advanced Vapor Action® formula starts working within ten seconds to suppress coughs and soothe sore throats. HALLS offers a variety of products including HALLS Cough Drops (Regular and Sugar Free), HALLS Naturals™ Cough Drops, HALLS Plus Soothing Syrup Center Cough Drops, HALLS Defense Dietary Supplement Drops (also available in Sugar Free), and HALLS Breezers and  (also available in Sugar Free), HALLS Refresh candy™. For more information, visit www.gethalls.com.

About Mondelez International
Mondelez International, Inc. (NASDAQ: MDLZ) is a global snacking powerhouse, with 2012 revenue of $35 billion. Creating delicious moments of joy in 165 countries, Mondelez International is a world leader in chocolate, biscuits, gum, candy, coffee and powdered beverages, with billion-dollar brands such as Cadbury, Cadbury Dairy Milk and Milka chocolate, Jacobs coffee, LU, Nabisco and Oreo biscuits, Tang powdered beverages and Trident gum. Mondelez International is a proud member of the Standard and Poor's 500, NASDAQ 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com and www.facebook.com/mondelezinternational

[1] According to a HALLS survey conducted by Wakefield Research among 1,000 national representative U.S. adults, ages 18+, between October 10th and October 17th, 2013, using an email invitation and an online survey.

[2] According to a HALLS survey conducted by Wakefield Research among 1,000 national representative U.S. adults, ages 18+, between October 10th and October 17th, 2013, using an email invitation and an online survey.

[3] According to a HALLS survey conducted by Wakefield Research among 1,000 national representative U.S. adults, ages 18+, between October 10th and October 17th, 2013, using an email invitation and an online survey.

[4] According to a HALLS survey conducted by Wakefield Research among 1,000 national representative U.S. adults, ages 18+, between October 10th and October 17th, 2013, using an email invitation and an online survey.

SOURCE HALLS



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