SAN LUIS OBISPO, Calif., July 12, 2012 /PRNewswire/ -- Halo announces a new online retail store at www.halo-usa.com this week. Halo-usa.com will get the UK-based company's high-quality wheels, rims and tires directly into the hands of North American cyclists. By using the Shopatron order exchange, Halo USA is partnering with participating local bike shops, who will fulfill orders generated in the online store.
From its humble beginnings in 1998, Halo is now considered one of the UK's leading wheel and tire brands. In the hands of sponsored riders like Sam Pilgrim, Halo has positioned itself at the forefront of the European explosion in dirt jumping and 4-cross racing. The brand has continued to expand with more recent offerings in cross-country, 29er, road and urban products. Halo plans to introduce BMX and 650b products in 2013.
"Until now, Halo has been something of a cult brand in the US," said Bill Lane, Marketing Director at US distributor BTI. "There is a following, but it has not always been easy for cyclists to gather information about the products – let alone find them at their neighborhood bicycle shop. Our partnership with Shopatron is key in our strategy to grow brand awareness in the USA and to do it in a way that encourages purchases through a local dealer."
Halo USA joins another 50 cycling brands that have already partnered with Shopatron. About 2,000 local bicycle retailers fulfill orders for those brands, providing in-store pickup when requested. Bike brands using Shopatron experienced a 14% increase in online same-store sales in the first quarter of 2012 compared to Q1 2011.
To learn more about the advantages of Shopatron, visit ecommerce.shopatron.com or call 866-625-5050.
About Halo USA
Begun in 1998, Halo is now a market-leading UK brand of tire, rim & wheel products. Halo initially helped pioneer wider downhill/jump specific rims to satisfy riders' needs. Halo continues to develop new products to cater to all sectors of the bicycle wheel market. Halo products are designed in the UK by riders for riders, engineered to the highest standards and offer exceptional value and performance. Halo products have been developed, used, abused and approved in conjunction with some of the world's finest riders. Halo USA, a division of BTI, distributes Halo brand components in America. BTI has been importing Halo products since 2002.
Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron's eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with over 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Polaroid, Mizuno, Ducati, JL Audio, K2, Intermix and Sport Chalet. The company has offices in San Luis Obispo, California and Swindon, United Kingdom.