HaloSource Introduces SeaKlear® Mighty Pods™ for Pools and Hot Tubs
Industry-Changing Technology Addresses Consumers' Need for Simplicity
BOTHELL, Washington, November 7, 2012 /PRNewswire/ --
HaloSource, Inc. (HALO.LN, HAL.LN) the clean water technology company and manufacturers of a complete line of premium specialty chemical water treatment products for pools and hot tubs, has just unveiled a truly revolutionary new product line for treating swimming pool and hot tub water. SeaKlear's new Mighty Pods™ products contain powerful, environmentally friendly SeaKlear water treatment products encapsulated in an easy-to-use, convenient water-soluble film-so the pods dissolve in the pool or hot tub water in just minutes.
Unveiled at the International Pool, Spa and Patio Expo in New Orleans, the new Mighty Pods line will launch with two products. Weekly Pool Care Mighty Pods are the ideal way to prevent the three most common pool water issues: cloudy water, phosphate control, and scummy build-up. Cloudy Pool Cure Mighty Pods clear up extremely cloudy water caused by 'pool emergencies' like the aftermath of a big pool party. Each pod treats up to 15,000 gallons of water and requires no measuring.
HaloSource has spent the last year implementing its new strategic plan, part of which focuses on bringing innovative new products to market. Mighty Pods are the first foray into this area. President and CEO Martin Coles said, "I've been a pool and hot tub owner for over 30 years, and I know first-hand how difficult it is for the average homeowner to practice the 'chemistry' involved in maintenance. I am delighted that we are bringing the "toss and go" technology that has gained such rapid acceptance in the laundry care and kitchen environments to our industry in the pool and hot tub space."
"SeaKlear has been working quietly on several areas of innovation over the past year, but has come out loud and strong starting [here] at the national show," says Kate Bovey, Senior Marketing Director for the company. "The reaction to Mighty Pods has been overwhelmingly positive here in New Orleans; we are so pleased that our team of product development experts and scientists were able to create a new, hassle-free way to enjoy the benefits of the trusted SeaKlear brand."
"Keeping pool water clear and clean is key to both drowning prevention and swimmer safety," says Terry Arko, HaloSource Water Care Expert, industry veteran and long-time advocate of drowning prevention. "The positive feedback we have we received today here at the show in New Orleans is proof that pool professionals recognize the need to continue to make pool and hot tub ownership easy for consumers. Mighty Pods will be sold in retail stores for do-it-yourself consumers, and will also be available to pool and hot tub service companies for integration into regular weekly service programs for their customers."
HaloSource (halosource.com) is a global clean water technology company headquartered in Bothell, Washington, U.S.A. We design solutions to protect people, preserve the planet and celebrate our most valuable resource-water that is safer, cleaner and more accessible for people everywhere.
HaloSource is committed to relentless innovation, industry-leading products and on-going support for water-related philanthropy. Our proprietary technologies for drinking and recreational water, textile coatings, and environmentally friendly wastewater recycling, enable our partners to rid the world's water of impurities and return it responsibly to the earth.
SeaKlear® Pool and Hot Tub treatment products bring both natural biopolymers and specialty product applications for treating recreational water. SeaKlear Natural Clarifier was the first product on the market to contain chitosan, made from recycled crab shells vs. synthetic chemicals. The SeaKlear brand was the first in the U.S. to launch a phosphate removal product and educate the industry on the importance of managing phosphates in pool water. Also, HaloSource, through the SeaKlear brand, led the field in bringing a natural 2-stage polymer system to enhance removal of the germ cryptosporidium to the pool filter. The SeaKlear brand became part of HaloSource in 2002.
SeaKlear is a registered trademark and Mighty Pods is a trademark of HaloSource, Inc. All other trademarks, brand names or product names belong to their respective holders.
HaloSource Contact: Kate Bovey, Sr. Director of Marketing, +1-425-974-1997
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