HaloSource Launches Range of HaloPure Powered Finished Devices
SEATTLE, April 6, 2011 /PRNewswire-FirstCall/ -- HaloSource, Inc. ("HaloSource" or "the Company") (HAL.LN, HALO.LN), the clean water and antimicrobial technology company, today launches its line of finished devices for in home point-of-use water treatment, powered by HaloPure(R) drinking water disinfection technology.
The development and manufacture of finished consumer devices comes on the heels of HaloSource's growing reputation for providing custom and standardized HaloPure cartridge solutions to partner companies in India, China, Brazil and other markets. The company intends to supply OEM finished devices to a variety of brand-name partners around the world.
HaloSource has two new product formats, a HaloPure powered pitcher available in two performance models, and the HaloPure Waterbird(TM), a unique gravity storage water purifier offered in three distinct performance levels to suit a variety of water treatment needs by region and customer segment. All products will carry the WQA Gold Seal and be certified to the Water Quality Association's ORD0901 standard. The ultra high performance Waterbird Elite will also meet the USEPA P231 standard for drinking water purifiers.
John Kaestle, Chief Executive of HaloSource, commented: "We have developed our range of HaloPure powered finished devices in response to strong demand from our existing customers around the globe. This is a natural progression from our existing custom technology and component supply business. We believe having a portfolio of off-the-shelf finished product solutions will help partners reach the market more quickly as they look to meet growing consumer demand for affordable and effective drinking water purification devices."
The HaloPure(R) Waterbird, Waterbird Premium and Waterbird Elite are the product of extensive research into the needs of households in a variety of different markets including India, China and Brazil, where there is a clear need for readily available, affordable, clean water. The Touch-Lock(TM) technology in the purification cartridge makes it easy to replace at the end of life with a single unlock-lock action. The patented HaloPure(R) powered, four-stage disinfection cartridge includes a convenient end-of-life monitor with auto shutoff to ensure the freshest, safest water is on tap. A treatment capacity of 1500 liters between cartridge changes and third-party validation by some of the world's toughest water certifiers ensure families are supplied with high quality water even when it is drawn from semi-drinkable water sources.
Notes to Editors
HaloSource is a clean water technology company, headquartered in Seattle, US with operations in India and China. It is focused on the provision of cleaner, clearer and safer water using its proprietary N-halamine bead technology to clean and purify water, killing bacteria and viruses that may cause disease.
HaloPure provides safer drinking water. In 2009, it became the first new drinking water technology in 30 years to be granted both Manufacture-For-Use and Device registrations by the United States Environmental Protection Agency (USEPA), which is widely recognized as having the world's most stringent performance requirements for water purification. HaloPure(R) is a unique contact biocide technology that is proven to attack and kill a wide range of harmful micro-organisms and is approved for long-term use in a variety of markets, including the United States.
SeaKlear and StormKlear products use a second technology based on natural bio-polymers to provide water clarification and antimicrobial applications for treating recreational and environmental water; and HaloShield facilitates the binding of chlorine-based bleach to textiles such as sheets, lab coats and towels. http://www.halosource.com
About HaloSource's Markets
HaloPure products are principally targeted at consumers in emerging market countries, where access to safe drinking water is particularly poor. In an independent analysis of the global Point of Use drinking water device market carried out in 2005, Frost and Sullivan concluded that:
- the market for residential water treatment equipment in China was estimated at $960 million in 2005, growing at an annual rate of 20.4 per cent between 2004 and 2011;
- the market for residential drinking water devices in India was estimated at $425 million in 2009, and experiencing growth of approximately 25 per cent annually; and
- in 2005 the global markets for filtration formats in the form of under-the-sink, counter top and replacement cartridges were growing annually at 20 per cent, 21 per cent and 18 per cent, respectively.
The World Health Organisation has estimated that 1.1 billion people lack access to safe drinking water and the Centre for Disease Control is recommending Point Of Use filtration and disinfection.
HaloSource James Thompson, CFO +1-425-974-1993 Andrew Clews, VP, Marketing and Product Development +1-425-974-1991 Brunswick Group +44-207-404-5959 Justine McIlroy/Patrick Handley Elizabeth Adams/Dania Saidam Liberum Capital (NOMAD) +44-203-100-2222 Simon Atkinson/Richard Bootle
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