HaloSource Signs Agreement With Bajaj

Aug 31, 2010, 08:30 ET from HaloSource

SEATTLE, Aug. 31 /PRNewswire/ -- HaloSource, a leading clean water company, has signed an agreement with Bajaj Electricals Ltd, the Indian home appliance products company, for the use of HaloSource's revolutionary HaloPure® disinfection cartridges in Bajaj water purification products.

Bajaj Electricals Ltd, a part of the US$ 5.5bn Bajaj Group, shall market and distribute a wide range of water filters and gravity purification devices for home use throughout India.

The addition of HaloPure® technology will enable Bajaj's gravity water treatment products to remove 99.9% of disease-causing bacteria and viruses present in source water. This disinfection step greatly adds to the capabilities and benefits of its existing products, which primarily deal with taste and odor, creating products that deliver a high level of water purification without the need for electricity or water pressure.  The HaloPure powered products will be inexpensive, effective and highly portable – ideally suited to the Indian market.

In 2009, HaloPure® became the first new drinking water technology in more than a decade to be granted both Manufacture-For-Use and Device registrations by the United States Environmental Protection Agency (USEPA), widely recognized as having the world's most stringent performance requirements for water purification. HaloPure® is a unique contact biocide technology that is proven to attack and kill a wide range of harmful microorganisms and is approved for long-term use in a variety of markets, including the United States.

John Kaestle, Chief Executive of HaloSource, commented, "Bajaj Electricals is a major player in the Indian market and a trusted consumer brand. This partnership greatly extends the reach of HaloPure® technology and reinforces Bajaj's commitment to providing its customers with outstanding product solutions. Using HaloPure® disinfection cartridges in Bajaj's products will provide affordable, highly effective drinking water disinfection to millions of new customers in place of typical product solutions which require access to electricity. It's a great opportunity for both our companies."

Shekhar Bajaj, Chairman and Managing Director of Bajaj Electricals Ltd, stated, "We are excited that a number of our products will become HaloPure® powered, providing our customers with a simple product that delivers the highest standards of bacteria and virus removal for their drinking water. Good quality potable water is a huge challenge for Indian masses and provides a large market opportunity along with serving an important social mission."

CONTACTS


Andrew Clews

VP Marketing and Product Development

Ph: +1 425 974 1991

E: info@halosource.com


Justine McIlroy/Graham Biggart

Brunswick Group

Ph: +44 20 7404 5959



ABOUT HALOSOURCE:

HaloSource® is a global, clean water and antimicrobial technology company that provides reliable, tested and proven solutions in the product categories of clean water and infection control. The company was founded in 2002 with the goal of improving the quality of life and health through unique, proprietary, antimicrobial solutions that reliably and effectively purify water and kill germs. HaloSource's ingredient brands include HaloPure®, HaloShield®, SeaKlear® and StormKlear®. HaloSource provides partners with unique, proprietary solutions that offer broad market potential and acceptance and help partners differentiate their offerings from those of competitors. HaloSource-branded ingredients are based on innovative, patented, game-changing technologies that enable partners to quickly enhance and differentiate their products.

Based in the Seattle, Washington, area, HaloSource is a worldwide employer and operates manufacturing plants and offices in Raymond, Washington, Shanghai, China, and Bangalore, India. For more information please visit us at www.halosource.com.

ABOUT BAJAJ ELECTRICALS LTD:

Bajaj Electricals Limited (BEL), a 71 year old trusted company with a turnover of over Rs. 2252 crores, is a part of the US $ 5.5 billion (Rs 28,000 crores) "Bajaj Group". Bajaj Electricals Limited has six strategic business units – Engineering and Projects, Appliances, Fans, Luminaires, Lighting and Morphy Richards.

Bajaj Electricals has 19 branch offices spread in different parts of the country besides being supported by a chain of about 600 distributors, 3000 authorized dealers, over 300,000 retail outlets and over 230 Customer Care centers.

Bajaj Electricals has distribution arrangements with Trilux Lenze of Germany (for Luminaires), tie up with Delta Controls of Canada (for Building Management Systems) and Securiton of Switzerland (for security systems), Morphy Richards of UK and Nardi of Italy (for Appliances), Disney of USA & Midea of China (for Fans). The company has also invested in Starlite Lighting for manufacture of energy saving lamps (CFL). For more information please visit us at www.bajajeshop.com.

SOURCE HaloSource



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