HACKETTSTOWN, N.J., June 7, 2017 /PRNewswire/ -- Today, Mars Chocolate North America announced the latest addition to the DOVE® Chocolate flavor line-up, Peanut Butter & Dark Chocolate PROMISES®. Blending together silky smooth DOVE® Dark Chocolate and peanut butter crème, the fan favorite treat is now available at retailers nationwide along with two new DOVE® Fruit varieties: DOVE® Chocolate Mixed Berries and DOVE® Chocolate Cherry & Sea Salt Almond.
Peanut butter is one of the largest segments in the chocolate category1, so the experts at DOVE® Chocolate saw an opportunity to bring this classic flavor pairing to life. Hand-crafted using the highest quality cocoa beans and a roasting process rooted in European heritage, the signature DOVE® Chocolate taste provides peanut-butter lovers a unique way to enjoy this mouth-watering treat that brings pleasure with every bite.
"At DOVE® Chocolate, we're always challenging ourselves to find new ways to satisfy our fans' palettes," said Kerry Cavanaugh, Brand Director, DOVE® Chocolate, "After the success we saw with the launch of DOVE® Peanut Butter & Milk Chocolate PROMISES®, we were confident fans would fall in love with the peanut butter pairing in our signature silky smooth dark chocolate variety."
DOVE® Chocolate Peanut Butter & Dark Chocolate PROMISES® are available in 7.94 oz. laydown bags for a suggested retail price of $4.09 - $4.79 and joins the existing dark chocolate line-up that includes: Almond, Sea Salt and Caramel, Mint Chocolate Swirl and Mocha Latte Swirl. DOVE® Chocolate PROMISES® are also available in silky smooth milk chocolate flavors, including Caramel and Peanut Butter.
Also new this year to the DOVE® Chocolate portfolio: DOVE® Chocolate Mixed Berries and DOVE® Chocolate Cherry & Sea Salt Almond, which became available in stores starting December 2016. Both products feature real fruit instead of being infused with flavor or juice. The DOVE® Fruit line launched in 2015 and has continued to gain popularity.
For more information on the DOVE® Chocolate Peanut Butter and Dark Chocolate PROMISES® as well as the entire DOVE® Chocolate portfolio, please visit DoveChocolate.com, Facebook, Twitter, Instagram and Pinterest.
About Mars, Incorporated
Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world's best-loved brands: M&M's®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN'S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.
1 Nielsen AOD. $ Chocolate Category, Filling Flavor, 2012 W/E 01/05/13 + 2015 W/E 01/2/02/16
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SOURCE Mars Chocolate North America