AUSTIN, Texas, March 8, 2013 /PRNewswire/ -- A local Austin company has created an alternative to cumbersome backpacks, overstuffed pockets, and the now infamous fanny packs. The RUNNUR Hands Free Carry-All made its first festival appearance at Bonnaroo in 2009, and was an instant hit with festival goers. Surprising, however, was the attention it received from event staff that bought multiple units for their crews and co-workers.
"We had no idea that market existed," said Creator/CEO, Andrew Hamra. "The crew members kept saying they had been looking for a shoulder pack-like product because the vests and hip packs were not functional or fashionable. Now sales to staff at large events are one of our largest markets!"
RUNNUR functions as a shoulder pack or messenger bag, without the bag. All your essentials are smartly organized along one strap, worn across your body, from shoulder to hip. Noteworthy is the name of the product, which is a palindrome. The word "run" means to move, to flow, to travel between two places, and captures what the product is made for: movement. The idea of palindrome is expressed in the product's design: the appearance is the same from the front or backside.
"It took us four years to figure out what to call our product." Hamra said. "Shoulder pack, sling pack, mini back pack, were all tossed around, but never captured its essence. When we landed on Hands Free Carry-All, everything just clicked into place."
Hands free carry appeals to both men and women alike, as women have grown tired of the black holes that are purses, and men struggle with the landfills that are pockets. The trouble has been designing a carry-all that avoids certain fashion stigmas (i.e. the "murse" or dreaded "fanny pack"). RUNNUR is set to transform how people carry their necessities, blending innovative design with ergonomic functionality.
RUNNUR will be at booth 1044 during SXSW Interactive March 10-13.
RUNNUR is a product of Red Street Ventures, and is based in Austin, TX. Founded in 2009, the company consists of three local ex-retailers: Andrew Hamra, Jeff Strange, and Jane McCan. Their vision is to integrate form and function into products that change how people move through the world.