LAS VEGAS, May 13, 2013 /PRNewswire/ -- Four years ago, electrician – Jason Stile – encountered a highly frustrating situation, while doing some volunteer construction work, and dreamt of a solution to the problem, which he subsequently named AjustLock – "Ajust" without the "d" because the company represents a philosophy of just causes and noble products. Based on that principle, the new company was named Ajustco, – short for "A Just Company" – that creates innovative solutions by making simple adjustments to existing products that make them well...just better.
The Patent Pending AjustLock solves the common problem whereby doors, gates and stalls get misaligned due to loosing of hinges, and the barrel bolt lock no longer secures the door properly. The typical solution to this age-old problem would be to shift one or both parts of the lock back into alignment, which requires unscrewing them, drilling new holes and then patching and painting the old holes. Stile wanted to come up with a better solution to this dilemma, and his dream back in 2009 provided the answer. Four years later, with the formal market introduction of AjustLock, at the National Hardware Show in Las Vegas, the management duo of Stile and Serial Entrepreneur, Arman Rousta, supported by an array of angel investors and incubation by Blueliner Marketing, is bringing Stile's dream to life.
"I knew from the start that this dream had to become a reality," said Stile, "no matter what it took. That is why I approached the most successful people that I know for advice, partnership and investment. I am learning from them, and together, we are going to make a lot more dreams come true."
AjustLock threatens to unseat a cadre of current household names that sell what Stile calls "now outdated" barrel bolt locks, in what is a billion dollar slice of the enormous global hardware security market. "There is no reason to use the old lock anymore," adds Rousta, "as Jason's invention renders is obsolete. It is like when they added wheels to the suitcase – you just don't see the old product in use much after a while. Within five years, we believe that AjustLock will be the de facto barrel bolt lock, effectively phasing out present day models."
The company is expecting its first large production order of AjustLock units in June 2013. The initial sales targets will be the 25,000+ local hardware stores across the United States, and distributors who service them. Interested parties can learn more about the product, company and opportunities at www.ajust.co
About Ajustco, LLC
Ajustco is the inventor and manufacturer of AjustLock, a patent-pending barrel bolt product. Based in New York City, Ajustco is run by Co-Founder and CEO, Jason Stile, and incubated by established marketing agency, Blueliner Marketing. Blueliner CEO, Arman Rousta, is also a Co-Founder in the company. Ajustco is a product development company that solves common problems with practical solutions.
855.AJUSTCO – www.ajust.co
About Blueliner Marketing, LLC
Blueliner is a top-notch, full-service marketing agency, with a specialization in digital marketing and product development. Blueliner Labs is the incubator division of the company, which has invested in Ajustco, as well as other startup ventures. The New York based company has an international presence, with offices in Asia, Europe and Latin America. Blueliner is the pioneer of the 7 Pillars of Digital Marketing, a methodology for planning, implementing and analyzing digital marketing campaigns.
212.904.1240 – www.bluelinerny.com
SOURCE Ajustco, LLC