WINSTON-SALEM, N.C., Dec. 7, 2012 /PRNewswire/ -- Hanes®, America's No. 1 Sock Brand, announces its fourth annual sock drive to bring comfort in the form of half a million socks to those who need it most. Kicking off the national sock drive efforts, Hanes will host a live event today in partnership with The Salvation Army providing socks and food to those in need on Los Angeles' Skid Row. The LA sock drive will be joined by homeless advocate Mark Horvath, who helps distribute Hanes socks throughout the year to those affected by homelessness as part of his mission to bring a face to the growing issue.
In addition to this year's donation of 500,000 socks and support of community sock drives around the country, Hanes also invited its Facebook fans to help "share the comfort" in a virtual drive to contribute an additional 50,000 socks to support those affected by Hurricane Sandy. Earlier this month, HanesBrands partnered with Fashion Delivers to provide more than $1 million worth of apparel to the regions most affected by the storm. Fashion Delivers is a New York-based nonprofit organization that distributes apparel and home furnishings to victims of natural disasters around the world.
"We're extremely honored to be participating in the fourth annual sock drive and are proud of our loyal consumers who have helped us donate 2.2 million socks to date," said Sidney Falken, Chief Branding Officer, Hanes. "We are dedicated to providing continued comfort to those who need it most during the holiday season and we thank The Salvation Army for being such a great partner in these endeavors."
The Salvation Army provides assistance for nearly 30 million Americans. "Socks continue to be one of the most requested items in shelters. We could not be more appreciative and elated to receive yet another donation from Hanes. We saw great success with the sock drive last year and were able to provide such comfort and warmth to those in need," said Major George Hood, national community relations and development secretary for The Salvation Army.
For more information on the fourth annual Hanes sock drive visit www.Facebook.com/Hanes. For more information about The Salvation Army, including ways to get involved, visit http://www.salvationarmyusa.org.
Hanes, America's #1 Apparel Brand, is a leading brand of intimate apparel, underwear, sleepwear, socks and casual apparel. Hanes products can be found at leading retailers nationwide and online direct to consumers at www.Hanes.com. Hanes is a flagship brand of Hanesbrands Inc. (NYSE: HBI) (www.Hanesbrands.com).
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.