Hank Freid and Impulsive Group Partner With Oceana to Support Gulf of Mexico Oil Spill Efforts

NEW YORK, July 21 /PRNewswire/ -- Hank Freid, CEO of Impulsive Group, a Manhattan-based lifestyle hospitality company, has partnered with the non-profit conservation group Oceana to raise money in support of relief efforts for the Deepwater Drilling Disaster in the Gulf of Mexico.  From July 22 to Sept. 1, 2010, guests staying at Impulsive Group's hotels throughout the city can help the cause and make a contribution to Oceana during their visit.*  Donations can be made in the amount of $2, $5 or $10.  For donations of $10, travelers will receive limited edition t-shirts bearing the Oceana logo from sustainable Next Level Athletic Wear.  In addition, hotel guests and visitors who contribute $10 will enjoy a specialty "Cause-mopolitan" created by Skyy Vodka at select hotel lounges.  The Impulsive Group properties participating in the campaign are Ameritania Hotel, Broadway Hotel & Hostel, Marrakech Hotel, Portland Square Hotel, and Royal Park Hotel.  Nightly seasonal rates range from $149 to $269.**

(Logo:  http://photos.prnewswire.com/prnh/20100721/NY37271LOGO)

(Logo:  http://www.newscom.com/cgi-bin/prnh/20100721/NY37271LOGO)

"The oil spill is a national tragedy and as an avid supporter of ocean conservation, I wanted to give our guests the opportunity to help make a difference and create awareness about marine life in the Gulf," stated Hank Freid, CEO and founder of Impulsive Group.  "Through our partnership with Oceana and the generous contributions of Next Level Athletic Wear and Skyy Vodka, I am confident we can significantly raise funds to support the cause."

"It is terrific to have the support of Hank Freid and the Impulsive Group with our work to protect the oceans," said Bettina Alonso, Oceana Vice President of Global Development, based in New York. "People are upset about the oil spill in the gulf and this collaboration allows the guests of the Impulsive Group's hotels to take action and aid in the Oceana response."

As the owner and operator of several luxury yacht charters, Hank Freid also donated a one-day yacht charter upon the lavish 82' Sunseeker Impulsive Too for Oceana's July 10th Hamptons "Splash" party.  The party was hosted by Sue Cohn Rockefeller and Lois Robbins with special guests Ted Danson and Sam Waterston.

For more information about Impulsive Group please visit http://www.impulsivegroup.com.  For more information about Oceana North America please visit http://na.oceana.org.

Led by founder and CEO Hank Freid, Impulsive Group is a New York-based lifestyle hospitality firm specializing in luxurious and designer hospitality real estate.  The firm embraces unique design concepts and intimate guest service to create a collection of urban retreats that offer an alternative travel experience.  Impulsive Group represents a diversified collection of sophisticated boutique properties in New York including Broadway Hotel and Hostel, The Marrakech and The Portland Square Hotel which will become the four-star boutique Sanctuary Hotel in late 2010.  Along with posh hotels, Impulsive Group is also the owner and operator of several luxury charter yachts including the Impulsive, a 120-foot Norship in the Mediterranean and Caribbean.  For additional information about Impulsive Group, call 212-247-2211 or visit www.impulsivegroup.com.

Oceana is the largest international organization focused solely on ocean conservation. With offices located in North America, Central America, South America and Europe, Oceana works on a number of strategic, directed campaigns to achieve measurable outcomes that will help return the Earth's oceans to its former levels of abundance. Oceana believes in the importance of science in identifying problems and solutions, working closely with scientists, economists, lawyers, and advocates to achieve tangible results for the oceans.  Oceana was created to identify practical solutions to ocean conservation and to make them happen.  http://na.oceana.org

*All donations will be added to guests' hotel bill.

**Rates are based on availability, double occupancy and do not include tax or service charge.

SOURCE Impulsive Group