MADRID, August 31, 2016 /PRNewswire/ --
Hankook Tire President and Chief Marketing Officer Hyun Shick Cho and Real Madrid C.F. President Florentino Pérez today officially signed their global partnership contract. Valid from July 2016 with an initial duration period of 3 seasons, the partnership unites two global players - one in the tyre industry, the other in football. Adding 450 million Real Madrid fans from different global markets, the large scale partnership enables Hankook to strengthen its engagement and reach out to consumers around the world. Hankook and the 2016 UEFA Champions League winner are joined beyond their contract by a shared spirit of winning innovation in premium brand equity.
Both parties stress the importance of shared philosophy in partnership, believing that a shared philosophy and trust are the most crucial points when a partner for a large scale sponsorship is chosen. Hankook Tire, one of the global top-tier companies and Real Madrid promote the same mission; winning through innovation. The shared philosophy will enable both parties to achieve their goals. "Today, with the signage of our strategic partnership Hankook and Real Madrid take another stepping stone to enhance our reputation as premium brands," said Mr. Hyun Shick Cho, Hankook Tire's President. He added that "As one of the world's best football clubs and one of the global top tire tyre producers we are both empowered to reach out to the global community with our shared culture of winning innovation in respective fields." Hankook Tire is one of the global top 5 companies in the mass production of tyres and manufactures innovative, award winning radial tyres of proven superior quality for passenger cars, SUVs, RVs, trucks, buses and motorsports.
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SOURCE Hankook Tire Europe GmbH