WHITE PLAINS, N.Y., May 13, 2016 /PRNewswire-USNewswire/ -- Mark your calendars, grab some baby carrots and pita chips, and get ready to celebrate National Hummus Day with Sabra Dipping Company. This annual holiday gives consumers nationwide a chance to share their love of hummus by participating at events, online or at home.
"National Hummus Day is a day to celebrate our fans and welcome those who have been wanting to try one of America's favorite dips," said Eric Greifenberger, director of marketing, Sabra Dipping Company. "Gathering around the kitchen counter after a long day of school or work and connecting with family over fresh food is the perfect way to celebrate on National Hummus Day, and every day."
Hummus fans can visit Sabra.com throughout National Hummus Day for limited time promotions. In the spirit of sharing, Sabra coupon values are more than tripled when shared to help make connections through food even more delicious. Sabra has partnered with social influencers to share new usage ideas and recipes on its social media platforms throughout the day.
For fans visiting NYC Design Week, Sabra has collaborated with Food Artist and Designer Emilie Baltz to host an interactive eating experience at the DesignJunction + Dwell on Design show at ArtBeam. "TRACES: The Unofficial Meal" will feature hummus alongside a host of vibrant, natural and local ingredients, presented on a large table where diners eat only with their hands – passing food, dipping hummus – while sharing a multisensory moment together. As they eat without utensils, the traces of their interactions with one another and the food create an abstract painting that represents the art of fresh connections through shared food experiences.
Hummus continues to grow in popularity and can now be found in more than 30% of Americans homes. People who eat chickpeas/hummus are 1:
- More likely to have a lower waist circumference and BMI
- More likely to have better diet quality and glucose control
Hummus fans can join the conversation on social media with hashtag #NationalHummusDay and celebrate with Sabra's 12 flavors of delicious hummus, including new Taco Inspired with Pico de Gallo.
About Sabra Dipping Company, LLC
Sabra Dipping Company, LLC is the leader in the refrigerated dips and spreads category and producer of America's top-selling hummus. Sabra's award-winning products include more than a dozen flavors of hummus and a wide range of refrigerated dips and spreads including salsa, guacamole and Greek yogurt dip. Sabra's range of offerings include items that are non-GMO, vegetarian, gluten-free, kosher and vegan and can be found nationwide in club stores, supermarkets, specialty retailers and through food service. Sabra operates a gold LEED certified factory in Virginia. Find Sabra at www.sabra.com, www.facebook.com/sabra and @Sabra on Twitter and Instagram.
Sabra Dipping Company was formed as a U.S./Canadian joint venture between Strauss Group and PepsiCo. The Sabra joint venture draws on both Frito-Lay, a division of PepsiCo, and Strauss Group's expertise to continue building this growing business.
1 *O'Neil CE, Nicklas TA, Fulgoni VL. Chickpeas and hummus are associated with better nutrient intake, diet quality, and levels of some cardiovascular risk factors: National Health and Nutrition Examination Survey 2003-2010. J Nutr Food Sci. 2014; 4(1):254. doi.org/10.4172/2155-9600.1000254.
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SOURCE Sabra Dipping Company, LLC