NEW YORK, March 9, 2016 /PRNewswire/ -- Happy Tree, innovator of the first cold pressed/HPP maple water, is poised to reinvent the cold-brew category, starting with the first ever ready-to-drink coffee brewed in only maple water. Happy Tree's Maple Water Cold-Brew starts with our early-season organic and non-GMO verified maple water, adds organic fair-trade certified coffee beans, and is cold-brewed to create a truly disruptive delicious black coffee with the naturally occurring nutrients and sweetness of maple water.
"In less than two years, the maple water category has grown from a curiosity to a must-have for every natural-channel grocer," explained Ari Tolwin, Co-Founder and CEO. "Maple water offers a unique springtime fountain-of-youth role in nature, with a compelling taste, nutrient and low-calorie profile. Our Maple Water Cold-Brew is a natural progression of the beauty and possibility of this amazing natural resource."
Happy Tree's Maple Water Cold-Brew is launching with Pop-In@Nordstrom and select natural-channel retailers across the U.S., with distribution by UNFI, KEHE and Gourmet Guru. Pop-In@Nordstrom is an ongoing series of themed pop-up shops, each uniquely curated and housed in specially-designed spaces to encourage interaction and engagement.
"A unique product calls for a unique launch," Tolwin explained further. "Our Cold-Brew is special, and we wanted to do something different, while still showing appreciation and support for the natural-channel partners such as Whole Foods who have helped build our brand. We are excited to work with Nordstrom because they are a fantastic retailer – and have the ideal consumer overlap to enhance and support our natural-channel grocery partners."
To sample Happy Tree's full product line, stop by Natural Products Expo West Booth # 5593 later this week.
About Happy Tree
Launched in 2014 by brothers Ari and Chaim Tolwin, Happy Tree is the innovator of the first cold pressed/HPP, organic maple water and is the leading brand in the fast-growing maple water category in the U.S. Happy Tree is currently available at leading natural and specialty stores including Whole Foods Market and The Fresh Market, and online at Amazon.com. Learn more about Happy Tree at www.drinkhappytree.com or connect with us on Facebook, Twitter or Instagram.
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SOURCE Happy Tree