Hard Rock International Announces Plans to Bring Legendary Vibe to Malaysia's Desaru Coast

ORLANDO, Fla., Sept. 19, 2016 /PRNewswire/ -- Hard Rock International continues the expansion of its Hotel brand throughout Asia-Pacific by announcing Hard Rock Hotel Desaru Coast. Following the recent announcement in Dalian, and while gearing up to open projects in Shenzhen and Haikou, China, Hard Rock Hotel Desaru Coast is slated to open fall 2017 in the southeastern region of Malaysia, in the state of Johor. The 365-room hotel will be part of the country's most anticipated integrated destination resort, Desaru Coast, encompassing entertainment, restaurants, shopping, a waterpark and 45-holes of golf, among other leisure offerings. The project is in collaboration with Themed Attractions Resorts & Hotels Sdn Bhd (TAR&H), a leading tourism group established by the Malaysian Government's strategic investment fund, Khazanah Nasional Berhad, to develop, manage and operate world-class attraction destinations in Southeast Asia.

"With more than 25 million arrivals last year, Malaysia is recognized as one of the leading destinations in Asia where Hard Rock has a strong following and brand recognition. We are confident we will continue to build upon the phenomenal success of the Hard Rock Hotel Penang with this unique property," states Leong Wy Joon, senior vice president of hotel development in Asia and India at Hard Rock International. "In TAR&H, we have a partner that shares our brand vision and we look forward to our collaboration to bring the Hard Rock Hotels experience to Desaru Coast."

The upcoming Hard Rock Hotel Desaru Coast will add to the vast array of entertainment and leisure offerings that will make Desaru Coast Malaysia's premium integrated destination. Guests of Hard Rock Hotel Desaru Coast will be centrally located in Phase 1 within Desaru Coast, overlooking and providing easy access to the Desaru Coast Adventure Water Park, as well as the Retail Village, the resort's waterfront shopping and social hub. Catering to the distinct needs of the modern traveler, Hard Rock Hotel guests will also have access to the fully equipped Desaru Coast Conference Center and two championship golf courses designed by renowned golf professionals, Ernie Els and Vijay Singh. 

"The Hard Rock Hotel Desaru Coast will complement the premium integrated destination resort's offerings and lively atmosphere, while bringing a unique flavor and brand experience to be enjoyed by locals, international and domestic travelers alike," says Muhammad Zainal Ashikin Rejab, chief executive officer for Destination Resorts & Hotel Portfolio of TAR&H. "This collaboration reaffirms our intent to offer an amalgamation of diverse offerings that succinctly position Desaru Coast as the new choice of destination in Southeast Asia."

Plans for Hard Rock Hotel Desaru Coast call for an unmatched assortment of offerings and amenities, including signature brand programs. Guests will enjoy a sparkling pool, complete with poolside bar and grill, as well as an all-day dining restaurant and fast-casual eatery. With no shortage of brand-exclusive amenities and programs, the hotel will feature a full-service Rock Spa® equipped with two outdoor treatment rooms and Rhythm & Motion®, the brand's differentiated music-infused spa treatments. Like all Hard Rock Hotels around the globe, the upcoming property will feature The Sound of Your Stay® music amenity program, providing guests with firsthand interactive musical experiences and the opportunity to check out a Fender guitar for in-room jam sessions.  Multigenerational travelers will take comfort in the Roxity Kids Club designed for young rockers ages 3-12, while having the opportunity to take their memories home through exclusive merchandise available at the Rock Shop®. Travelers looking for the ultimate rock star experience can opt to stay in the property's sole Rock Star Suite, the brand's take on the classic penthouse, or enjoy VIP perks at the Rock Royalty Lounge.

Through music appreciation and an imaginative environment, Hard Rock Hotels & Casinos delivers products for the varied aspects of life – work, play and personal sanctuary. For more information or to book a stay at any of the Hard Rock Hotels & Casinos, please visit www.hardrockhotels.com.

About Hard Rock International

With venues in 71 countries, including 168 cafes, 23 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company's two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include Reykjavik, Shanghai, Yangon and San Juan. New Hard Rock Hotel projects include Abu Dhabi, Atlanta, Berlin, Dubai, Itapema, London, Los Cabos, New York City, Tenerife, and Shenzhen, Dalian and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

About Themed Attractions Resorts & Hotels

Themed Attractions Resorts & Hotels Sdn. Bhd. is an investment holding company incorporated to develop, manage and operate hospitality and attraction destinations. Established by the Malaysian Government's strategic investment fund, Khazanah Nasional Berhad, TAR&H serves as a catalyst for the leisure and tourism industry by bringing premier world-class hotels, resorts, golf courses and attractions to the region.

Its current key investment portfolio comprises Desaru Coast – a premium integrated destination resort, LEGOLAND® Malaysia Resort - the sixth LEGOLAND in the world and the first in Asia, KidZania Kuala Lumpur & KidZania Singapore - an indoor family education and entertainment centre, Puteri Harbour – a quay side lifestyle retail and family entertainment complex, SANRIO HELLO KITTY TOWN – the first of its kind outside of Japan, Thomas Town – an indoor theme park that features the famous Thomas & Friends® characters on multiple themed rides and Hotel Jen Puteri Harbour at the luxury waterfront of Puteri Harbour, Iskandar Puteri (formerly known as Nusajaya), along with the award winning The Datai Langkawi and the first Els Club in Southeast Asia – The Els Club Teluk Datai in Langkawi. The Els Club Malaysia will add two more championship golf courses to its stable with the opening of The Els Club Desaru Coast – which features The Ocean Course and The Valley Course; both located in Desaru Coast.

Working with renowned global and local partners and brands, TAR&H aims to be the leading Leisure & Tourism Group bringing world-class destinations to South East Asia, creating over 15,000 jobs.

About Desaru Coast

Desaru Coast is a premium integrated destination resort and one of Malaysia's most anticipated new tourism developments creating a unique blend of globally renowned hotels and resorts, a conference centre, a 27-hole and 18-hole golf course, a themed water park and a retail village. It provides the perfect escape for the discerning leisure travelers alike. Located on the south-eastern region of the country, in the state of Johor, Desaru Coast spans over 3,900 acres along a pristine 17km unspoiled beachfront, that faces eastwards over the clear ocean waters. The destination is easily accessible via road, air and sea, and is expected to welcome a wave of new travelers to its shores, attracted by its array of fun activities, renowned hotel brands and the unique Desaru Coast lifestyle.

FOR MORE MEDIA INFORMATION:
Lauren Harrison/Daniella DelaOsa
The Zimmerman Agency - 850.668.2222
[email protected]

SOURCE Hard Rock International

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