HARDATA Partners With Global Distributors to Expand Rollout of Channel-in-a-Box Video Products - Four distributors signed to provide regional sales, expert system integration and local customer support for HARDATA "channel-in-a-box" (CiaB) video products -
THOUSAND OAKS, Calif., March 14, 2013 /PRNewswire/ -- HARDATA, a developer of workflow efficiency solutions for the broadcast and entertainment industries, today announced it has signed agreements with several top worldwide distributors who will provide sales, system integration and customer support for its family of "channel-in-a-box" (CiaB) video products.
The new agreements are part of an expansion strategy that includes adding distributors worldwide to broaden its video systems sales channel.
Over the last two years, the company has branched into the video market with the HARDATA.Playout series of play-to-air channel-in-a-box solutions that offer commercial and enterprise broadcasters a comprehensive and easy-to-implement solution for managing digital and live content. HARDATA's video solutions are designed to support all Western and Eastern languages and the gamut of widely used file formats.
The initial distribution firms that have signed on with HARDATA are significant players in several burgeoning markets for video, including EverTop Technology (Int'l) Limited for China, Sistemas Digitales en Audio y Video for Mexico, HD Vietnam for Vietnam and Cache-Media for the United Kingdom. These partners were selected by HARDATA for their deep market experience, as well as their ability to promote integrated solutions where the channel-in-a-box system can be teamed with other hardware and software for complete technology solutions.
The expansion of HARDATA's distributor agreements comes just in time for the release of a complete new family of CiaB products to be revealed in early April at the National Association of Broadcasters (NAB) show in Las Vegas.
"We find ourselves in the enviable position of gearing up for rapid growth through innovative technology development and expanded production, which will create significant opportunities for our expanding roster of international distribution partners," said Philip B. Cox, President and CEO of HARDATA. "Our new corporate strategy is to seek out the best and brightest global distributors – those with strong customer service and product integration capabilities who have proven themselves in the marketplace."
Founded in 1997, HARDATA is a premier developer of workflow solutions that streamline audio and video asset management for TV, radio and commercial broadcasters and entertainment enterprises.
HARDATA solutions are highly compatible with standard IT hardware used in broadcast and Pro/AV operations. The company has strategic alliances with many leading companies in the broadcasting industry.
The privately held company is headquartered in Thousand Oaks, California, with operations in Buenos Aires, Argentina and distributorships worldwide. More information is available at www.hardata.com.